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Malcolm Rodriguez is an active NFL linebacker for the Detroit Lions with the credibility of a high-performing pro athlete and the personality of a polished lifestyle creator. His mix of game-day performance, training content, travel moments, and relationship-driven posts makes him a strong fit for brands looking for authentic reach with sports, style, and modern family-life appeal.
Entering 4th year starting at linebacker for Oklahoma State University. Voted team captain by teammates and coaches and is routinely named on national award watchlist for defensive players. 2019 Second Team All-Big 12 (Coaches), 2019 OSU Leslie O’Neal Award (Defensive MVP), 2020 Second Team All-Big 12 (Coaches), 2020 Second Team Academic All-Big 12 and 2020 Team Captain as voted by teammates
2020 Team Captain as voted by teammates
2020 Second Team Academic All-Big 12
2020 Second Team All-Big 12 (Coaches)
2019 OSU Leslie O’Neal Award (Defensive MVP)
2019 Second Team All-Big 12 (Coaches)
2018 Honorable Mention All-Big 12 (Coaches)
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Malcolm Rodriguez promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Malcolm Rodriguez make a live appearance at your next event
Brands can sponsor Malcolm Rodriguez on OpenSponsorship by creating a free account, browsing Malcolm Rodriguez's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Malcolm Rodriguez is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Malcolm Rodriguez starts at $120 for a social media post, $600 for a appearance and $1,800 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Malcolm Rodriguez's audience includes 116K+ Instagram followers, interests including Marriage & Family, Fashion, Activewear, Fashion, Travel, and more, based in Stillwater, OK, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026