OpenSponsorship
OpenSponsorship
Athletes & Creators
Case Studies
Blog
Login
Sign Up
OpenSponsorship
OpenSponsorship
  • About
  • Pricing
  • Profiles
  • Influencer Search Tool
  • Categories
  • Sports Sponsorship
  • Sports Influencer Marketing
  • Case Studies
  • Team
  • Careers
  • Referral
  • Knowledge
  • Blog
  • Contact
  • Help
Featured in:
Sport Business Journal
Sportico
Sports Pro
Forbes
Bloomberg
Cnbc
OpenSponsorship Corp.Ā© Copyright 2026 All Rights Reserved.Privacy Policy | Terms & Conditions | Anti-Spam Policy
  1. Home
  2. Search Profiles
  3. Leonard Houston

Leonard Houston profile image

Sponsor Leonard Houston

NCAA
United States
Athlete (retired)

Self-Managed

Basketball - Drake
Niche
Reach
High
Response Rate

For brands

Want our team to run a deal with Leonard Houston, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Leonard Houston — retired NCAA basketball athlete

Leonard Houston, known as PAPERS, is a basketball-rooted creator and entrepreneur with a polished personal brand that blends sports credibility, music, and business storytelling. Based in Holland, Michigan, and anchored by his Drake University background, he’s a strong fit for brands that want authentic athlete-led content with family-friendly appeal and a lifestyle edge.


Why you should sponsor me for your next influencer campaign?

Ā I am the baddest and the greatest Athlete from Drake University of all time. The ONLY basketball player to play in the NBA from Drake University. I am also a worldwide Hip-hop Rap mogul, known as PAPAERS. I am also the best looking athlete from Drake University. It's a "Win/Win Marketing campaign." We had the greatest team ever assembled at Drake University ranked in Top 10 of the USA. Played for coaches Dr. Tom Davis, Keno Davis, and (Pro) Nick Nurse. I also own the greatest sports highlight in Drake University's history after beating top ranked Butler (Sportscenter Dunk of the Year).

Gallery

Gallery image 1
Gallery image 2
Gallery image 3
Gallery image 4
Gallery image 5
Gallery image 6

Overview

šŸŽ‚40
Ā·
šŸ‘ØMale
šŸ“HollandMichiganUnited States
NCAA

Is Retired

Drake

Drake University

United States

Linktr.ee/ goldcirculation

Has access to a professional photographer

Pre-Packaged Projects

Frequently asked questions

More details

Awards

  • MVC Champs

  • ESPN Sportscenter Top 10

  • NCAA Tournament

  • NBA player

  • Hip-Hop Recording Label

References / press

  • Espn.com

  • Linktr.ee/ goldcirculation

  • Godrakebulldogs.com

Promote your brand and sponsor Leonard Houston today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Fitness & PerformanceFashionApparelActivewearHome LifeBasketballMusicMoviesFashionTravelBusinessSocial Media

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Leonard Houston promoting your product.

$720
User Generated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$6,480
User Generated Price
Sign up to start an offer

Appearance Deal

Have Leonard Houston make a live appearance at your next event

$4,800
User Generated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Leonard Houston on OpenSponsorship by creating a free account, browsing Leonard Houston's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Leonard Houston is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Leonard Houston starts at $720 for a social media post, $4,800 for a appearance and $6,480 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Leonard Houston's audience includes 1K+ Instagram followers, interests including Fitness & Performance, Fashion, Apparel, Activewear, Home Life, and more, based in Holland, Michigan, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

Ā 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

2026 is the biggest year in American sports history

On July 4, 2026, the United States turns 250. The Semiquincentennial — America250 — isn't a single day; it's a Congress-chartered, yearlong national celebration running from Memorial Day 2025 through the end of 2026, with signature events in New York, Philadelphia, Washington, DC and Main Streets across the country.

July 1, 2026

news article image

NBA Notes: Kawhi Leonard, Risacher and Sengun Updates - BVM Sports

October 28, 2026

Related Profiles

  • Shaan Rana
  • Jonathan Holmes
  • Jadrian Flores
  • Marco Anthony
  • Shane Spero
  • Trevor Pagan
  • Emmanuel Wilkerson
  • Rajay Woods
  • Isiah Stokley
  • Sion Nelson
  • Breyon Oliver
  • Nick Velasquez
  • Evan Inglesby
  • Erik Timko
  • Christopher Cox
  • Dalen Terry
  • Jonathan Bryant
  • Matthew Heyne
  • Thaddeus Young
  • Cam Fox
  • Tiffany Harper
  • Drake Davis
  • Dom Victor
  • Sincere Lopez
  • Jorry Michel