Sponsor Lauren Hunter Regno

Every influencer marketing article tells you the same thing: micro-influencers are better value. Almost none of them show you the receipts. So we pulled ours.

In the competitive landscape of golf influencer marketing, simply having a large roster of creators is no longer enough. Performance in 2026 is measured by conversion and community trust rather than vanity metrics. We recently analyzed Ping Golf's 2025-2026 creator strategy to understand how they maintained a 22.50% share of voice with a remarkably lean content volume.

A brand deal is a collaboration between a company and an individual, such as an athlete or influencer, designed to promote products or services. These partnerships are a powerful tool for brands to reach wider audiences, build credibility, and drive sales. Athletes and influencers possess loyal followings, making them influential voices that can authentically connect with target markets. For example, an athlete showcasing sports gear or a fitness influencer promoting supplements can significantly boost brand awareness and customer trust. However, finding the right partner can be challenging without the right tools. OpenSponsorship bridges this gap by connecting brands with athletes and influencers, simplifying the process of creating impactful partnerships that deliver results. It’s the ultimate solution for seamless brand deals. Here are some of our favorite brand deals on OpenSponsorship.