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Larry Moreno, known online as LightCheese Larry, is a college basketball creator with strong New York energy and a highly entertaining trick-shot / 1v1 style that performs well both on-court and on-camera. He’s a strong sponsor fit for brands looking to reach basketball fans, Gen Z sports audiences, and creators who blend athletic credibility with viral, event-driven content.
Larry Moreno is a guard for the St. Francis Terriers of the Northeast Conference (NEC). Larry is well known for his trick shots that have made him become a viral social media sensation.
All-Time Leading Scorer - Brooklyn Law & Tech
NEC Rookie of the Week
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Larry Moreno promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Larry Moreno make a live appearance at your next event
Brands can sponsor Larry Moreno on OpenSponsorship by creating a free account, browsing Larry Moreno's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Larry Moreno is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Larry Moreno starts at $4,800 for a social media post, $7,200 for a appearance and $43,200 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Larry Moreno's audience includes 614K+ TikTok followers, interests including Fitness & Performance, Activewear, Basketball, E-Sports, Travel, and more, based in New York, NY, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026