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Lancashire Cricket represents the historic county of Lancashire, and is the home of cricket in the North West of England. We are a world famous 154-year-old sporting institution with a ground that has hosted international cricket since the 1880s. The business has gone through a £60m redevelopment in the last eight years and is now the second largest cricket ground in the UK, with a maximum capacity of 23,500 for cricket, 55,000 for concerts, and 1,800 for conferences and events. There is a 150 bedroom Hilton Garden Inn on site at the stadium operated by the Club, which opened in September 2017. International cricket and concerts continue to sell out and the Club continues to grow T20 audiences at pace. The venue side of the business has also gone from strength to strength, with an award winning conference and events business built around the 1,200 delegate venue The Point. The Club has the aim of being the best place in the world to watch cricket, and with 331 cricket clubs across the county under the umbrella of Lancashire Cricket, has a commitment to grow the game across the North West.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Lancashire Cricket promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Brands can sponsor Lancashire Cricket on OpenSponsorship by creating a free account, browsing Lancashire Cricket's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this team.
Lancashire Cricket is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this team.
According to OpenSponsorship, estimated pricing to sponsor Lancashire Cricket starts at $600 for a social media post and $2,400 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Lancashire Cricket's audience includes 153K+ Instagram followers, based in Manchester, England, United Kingdom. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026