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Laird Anderson is a professional MMA athlete and jiu-jitsu black belt who brings authentic combat-sports credibility and a disciplined training lifestyle to brand partnerships. As co-owner of All Ground Jiu Jitsu and an active creator focused on martial arts, fitness, and simple living, he offers sponsors a genuine way to reach an engaged fight-community audience.
Talk about an athlete with a big future. Fighting out of the illustrious AKA Gym in San Jose, California, Laird has caught the eyes of many major names in MMA. A skill BJJ artist, Laird has not only a knack for making you tap, his stand up is unbelievable. If you want to get in early with the future of MMA. He's your guy.
All Ground Jiu Jitsu
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Laird Anderson promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Laird Anderson make a live appearance at your next event
Brands can sponsor Laird Anderson on OpenSponsorship by creating a free account, browsing Laird Anderson's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Laird Anderson is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Laird Anderson starts at $120 for a social media post, $420 for a appearance and $720 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Laird Anderson's audience includes 6K+ Instagram followers, interests including Fitness & Performance, Health & Wellness, Activewear, Home Life, Martial Arts, and more. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026