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Kristen McFarland is a former Florida State University national champion and current Heerenveen SC soccer athlete with a polished, motivating on-camera presence. She blends athletic credibility with lifestyle, beauty, and wellness appeal, making her a strong fit for brands looking to reach an engaged audience through authentic performance and personal-brand storytelling.
I'm a female professional soccer player, currently playing for Heerenveen SC in Netherlands. I'm a recent Florida State University grad, where I won a National Championship and finished with 50 points in my career. Some of my off-field interests include fitness, social media, cruelty free skin care, fashion and dogs.
Heerenveen SC
Florida State University (FSU)
United States
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Kristen McFarland promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Kristen McFarland make a live appearance at your next event
Brands can sponsor Kristen McFarland on OpenSponsorship by creating a free account, browsing Kristen McFarland's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Kristen McFarland is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Kristen McFarland starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Kristen McFarland's audience includes 12K+ Instagram followers, interests including Fitness & Performance, Skin Care, Fashion, Apparel, Accessories, and more, based in Heerenveen, Friesland, Netherlands. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026