
Jordan Poyer is a veteran Buffalo Bills safety with the credibility of a long NFL career and the kind of off-field authenticity brands look for. With a growing platform around breathwork, recovery, wellness, and conscious performance, he offers strong reach among sports fans, health-minded consumers, and audiences drawn to purpose-driven athletes.
After a season ending injury in 2016, Jordan has cemented himself as key member of the Buffalo Bills defense (free safety) with a breakout season in 2017 which included 2 sacks, 1 fumble recovery, and 5 interceptions with 1 returned for a touchdown. He was selected as the team's 2017 Ed Block Courage Award winner for his commitment to the principles of sportsmanship and courage. He recently got married to Rachel Bush (592K followers on IG) and has a young daughter.
Buffalo Bills 2017 Ed Block Courage Award
AFC Defensive Player of the Month (December 2017)
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Jordan Poyer promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Jordan Poyer make a live appearance at your next event
Brands can sponsor Jordan Poyer on OpenSponsorship by creating a free account, browsing Jordan Poyer's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Jordan Poyer is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Jordan Poyer starts at $10,000 for a social media post, $15,000 for a appearance and $90,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Jordan Poyer's audience includes 352K+ Instagram followers, interests including Health & Wellness, Fitness & Performance, Travel, Music, Health & Wellness, and more, based in Buffalo, NY, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026