
For brands
Our Account Managers handle outreach, negotiation and delivery for brands on the platform.
James Peoples is a Penn State running back with the kind of authentic college football presence brands want: high-visibility game-day content, strong performance credibility, and a clear faith-driven personal brand. His mix of athletic momentum, Penn State affiliation, and relatable storytelling makes him a strong fit for sponsor campaigns targeting sports fans and student-athlete audiences.
James Peoples is the running back for the Ohio State Buckeyes for the 2025 season, after playing a reserve role for the 2024-2025 National Champions. He was a 4-star prospect coming out of high school and was the nation's #4 ranked running back in the class of 2024 as well.
Penn State Nittany Lions
Pennsylvania State University (Penn State)
United States
Has access to a professional photographer
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the James Peoples promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have James Peoples make a live appearance at your next event
Brands can sponsor James Peoples on OpenSponsorship by creating a free account, browsing James Peoples's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
James Peoples is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor James Peoples starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, James Peoples's audience includes 42K+ Instagram followers, interests including Health & Wellness, Fitness & Performance, Christianity, Football, Faith, based in State College, PA, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026