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DJ Roberson is an athlete-creator whose basketball content and high-energy short-form videos make him a strong fit for brands looking to reach an engaged, sports-minded audience. He blends on-court action with creator-led entertainment and a growing multi-platform presence, giving sponsors authentic visibility beyond the game.
DJ Roberson a basketball content creator that is known for his unbelievably creative dunks and trick shots. Notably, DJ's content has gone viral on countless occasions getting reposted across large social media channels like House of Highlights, Overtime, and even Foot Locker. As a result, DJ's TikTok alone has grown to 1.5M followers gaining a total of 24M likes.
University of Michigan - Ann Arbor
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the DJ Roberson promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have DJ Roberson make a live appearance at your next event
Brands can sponsor DJ Roberson on OpenSponsorship by creating a free account, browsing DJ Roberson's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
DJ Roberson is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor DJ Roberson starts at $6,000 for a social media post, $9,000 for a appearance and $12,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, DJ Roberson's audience includes 2.0M+ TikTok followers, interests including Fitness & Performance, Fashion, Apparel, Accessories, Activewear, and more. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026