Sponsor Dean Karnazes

Creating a meaningful connection between athletes and your brand on Earth Day can elevate your brand's visibility, foster a deeper sense of community engagement, and underscore your commitment to environmental stewardship. Our team has developed ten innovative ideas for direct-to-consumer (D2C) health food, supplements, beverages, sporting goods, training equipment, and other brands to collaborate with athletes for Earth Day initiatives. This guide aims to help you leverage the power of athlete partnerships to champion environmental causes while promoting your brand authentically and effectively.

Every influencer marketing article tells you the same thing: micro-influencers are better value. Almost none of them show you the receipts. So we pulled ours.

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.