Sponsor Caylin Newton

Super Bowl LIX is set to be one of the biggest sporting events of 2025, uniting millions of viewers for a night of football, entertainment, and high-stakes advertising. Taking place in New Orleans on February 9, brands have a prime opportunity to engage with a massive audience through innovative and strategic marketing efforts. The Super Bowl isn’t just about the game—it’s a battleground for brands competing for consumer attention through commercials, sponsorships, and athlete partnerships. In today’s digital world, leveraging athletes and influencers can amplify brand reach like never before. That’s where OpenSponsorship comes in, connecting brands with athletes to create authentic, high-performing marketing campaigns that drive engagement beyond game day.

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.