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Caleb Murphy is a basketball creator and athlete based in Atlanta who brings together high-level on-court energy, family-forward storytelling, and a polished lifestyle appeal. With strong basketball content, authentic personality, and crossover potential for sports, fashion, and community-driven campaigns, he gives brands a credible and engaging way to connect with an active audience.
Hope all is well ! My name is Caleb Murphy & I currently play professional basketball in Norway for the Fyllingen Lions until April of 2026 , planning on returning to America for NBA G League. I live in Atlanta , Georgia with my beautiful girlfriend & my amazing son whom I spend all my time with when i’m not playing basketball , very family oriented. I currently have 67.3K followers on Instagram & 21.5K followers on TikTok with millions of views on a few post on both platforms which came from me recently starting to make content.
UMass–Lowell
University of Massachusetts at Lowell
United States
Has access to a professional photographer
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Caleb Murphy promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Caleb Murphy make a live appearance at your next event
Brands can sponsor Caleb Murphy on OpenSponsorship by creating a free account, browsing Caleb Murphy's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Caleb Murphy is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Caleb Murphy starts at $1,200 for a social media post, $4,200 for a appearance and $5,400 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Caleb Murphy's audience includes 89K+ Instagram followers, interests including Fashion, Fitness & Performance, Home Life, Marriage & Family, Basketball, and more, based in Atlanta, Georgia, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026