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Anthony Carelli is a veteran combat-sports and wrestling personality with deep roots in wrestling, judo, jiu jitsu, and MMA. With a strong story around training, recovery, family, and longevity, he offers sponsors a credible, high-trust voice that resonates with fitness, sports, and wellness audiences.
Anthony Carelli (born March 14, 1974), better known by the ring name Santino Marella, is a Canadian professional wrestler and judoka. He is currently signed to Total Nonstop Action Wrestling (TNA), where he works as the on-screen director of authority. He is best known for his 11-year tenure with WWE. He is the founder of and instructor at Battle Arts Academy, a martial arts and professional wrestling training facility in Mississauga, Ontario, and the official ambassador of Judo Canada.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Anthony Carelli promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Anthony Carelli make a live appearance at your next event
Brands can sponsor Anthony Carelli on OpenSponsorship by creating a free account, browsing Anthony Carelli's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Anthony Carelli is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Anthony Carelli starts at $10,000 for a social media post, $15,000 for a appearance and $90,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Anthony Carelli's audience includes 351K+ Instagram followers, interests including Fitness & Performance, Health & Wellness, Home Life, Fitness, Training, and more, based in Toronto, Ontario, Canada. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026