Pet Sponsorship - Sponsor Pet Influencers (page 269)
Pet creators reach devoted owner audiences who buy for their animals, averaging 134K followers at $840 to $7,000 a post. It's the most micro-creator-heavy category on the platform: nearly 6 in 10 accounts are niche dog, cat, and exotic-pet creators whose owner audiences trust their picks on food, treats, and gear. Browse 3,286 pet creators open to brand partnerships on OpenSponsorship.
From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 25,000+ creator profiles.
3,286 creators
Browse and filter pets creators on OpenSponsorship — audience, location, platform, and more.
Typical social post range
$840–$7,000 among creators in this list (from listed pricing).
Average audience size
About 134K followers on average across this list — use filters to go bigger or smaller.
Strongest platform
Instagram leads this category.
Top markets
United States, United Kingdom, Canada.
7x average ROI
Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.
Posts from pet creators on OpenSponsorship typically run $840 to $7,000, depending on following size and deliverables. Because this is the most micro-creator-heavy category on the platform, the niche and local accounts that price toward the lower end give brands real depth at modest budgets. Every profile lists its own rates, so you can compare and shortlist before you message or contract.
Instagram dominates with 2,746 creators posting pet photos, reels, and product placements, well ahead of TikTok at 300 and YouTube at 160. Pet content is largely evergreen rather than seasonal, with gifting spikes around the holidays and pet-focused dates, so campaigns can run year-round and lean into Q4 for pet gifting.
Pet food and treats, vet and pet-health brands, toys and accessories, pet insurance, grooming, and subscription boxes are the core sponsors. Common formats are product demos featuring the pet, unboxings, day-in-the-life content, affiliate and discount codes, and ongoing ambassador deals. The owner audiences here tend to be high-trust, so authentic placements from a creator their followers already rely on outperform generic ads.
The United States accounts for 2,556 of the roster, with the United Kingdom (121) and Canada (117) as the next markets. You can filter by country, state, or city, which matters for local pet shops, groomers, and veterinary practices that need a creator whose audience actually lives and shops nearby.
The average following is about 134K, lower than most categories, but the engagement and trust tend to run high. This is the most micro-creator-heavy roster on the platform: 1,946 profiles sit in the niche tier and another 823 in local, so about 2,770 of the 3,286 creators are in the high-engagement range. Above that, 79 are national, 63 international, and 23 global.
Create a profile, connect your social accounts, and set your rates. Brands searching the pet category can find you directly and send proposals without an agent in between. A complete profile with current metrics, clear pricing, and a defined focus, whether that's dogs, cats, exotics, or a specific breed niche, tends to attract more relevant approaches.
Pet Sponsorship - Sponsor Pet Influencers · Page 269 ·