
Self-Managed
For brands
Our Account Managers handle outreach, negotiation and delivery for brands on the platform.
Walk-On Mentality is a Houston-based sports storytelling creator built around underdog culture, football, and motivational athlete narratives. The brand is a strong sponsor fit for campaigns targeting engaged sports fans who respond to grit, authenticity, and performance-driven content.
Walk-On Mentality (WOM) is the leading platform dedicated exclusively to walk-on and partial-scholarship student-athletes. We connect brands with a verified, multi-campus athlete network through structured, compliant activations. Walk-On Mentality helps brands bypass gatekeepers to connect directly with ~475 verified, disciplined walk-ons who act as authentic influencers in their communities.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Walk-On Mentality promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Walk-On Mentality make a live appearance at your next event
Brands can sponsor Walk-On Mentality on OpenSponsorship by creating a free account, browsing Walk-On Mentality's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this content creator.
Walk-On Mentality is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this content creator.
According to OpenSponsorship, estimated pricing to sponsor Walk-On Mentality starts at $120 for a social media post, $120 for a appearance and $120 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Walk-On Mentality's audience includes 8K+ Instagram followers, interests including Fitness & Performance, Apparel, Activewear, Sports Media, Football, and more, based in Houston, Texas, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026