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The US Ice Cross Association's mission is to promote awareness and growth of the sport of Ice Cross Downhill among all ages and backgrounds and ensure proper promotion and execution of all Ice Cross Downhill events in the United States. We plan and execute different races and events throughout the year from Youth to High-Level Amateur events. Ice cross downhill is the fastest sport on ice skates. The best and toughest ice skaters in the world race down an ice track with turns, roller, jumps, and other obstacles. They race 4 at a time in a single-elimination format to crown the winner while gaining precious points to become the next World Champion. Ice Cross Downhill, formerly known as Red Bull Crashed Ice, has been around since 2001 and has brought the Ice Cross Downhill World Championship to the US in past years, with the last race on Boston in 2018. In the interest of bringing in new participants and spreading the sport to new areas, the All-Terrain Skate Cross Federation (ATSX) was formed. The ATSX 250 tracks are built on ski hills and provide opportunities for new participants to test their skills AND experienced riders to build on theirs. Athletes from nations all over the world train year-round, coming from a variety of sports backgrounds
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Brands can sponsor U.S. Ice Cross Association on OpenSponsorship by creating a free account, browsing U.S. Ice Cross Association's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this team.
U.S. Ice Cross Association is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this team.
According to OpenSponsorship, U.S. Ice Cross Association's audience includes 2K+ Instagram followers, based in United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026