I have been able to build up a great following that likes to interact with me on my social media. I have used a couple discount codes that show this. Over the past 6 months I have been able to directly sell over $17,000 with my discount codes. That is not including any sales that I have made indirectly through my social media and my sporting visibility. I race all over the world at the highest level and am visible to thousands of people at each event. Out of the 10 plus races I do every year most take place in North America. On top of race exposure, I am active in my community and on social media. Triathlon is a great sport that helps to develop amazing communities of healthy minded people. It brings people together in a positive way as they share the experience of achieving their sporting goals. It is one of the only sports where professionals and amateurs get to be on the racecourse at the same time, sharing our love of sport. Expect to see triathlon become even more visible. The professionals have now come together under the PTO (Professional Triathlon Organization) to help move the sport forward and create more TV opportunists. Clash Endurance with connections to NASCAR have already put on two amazing live broadcasts that reached over 1.4 million unique viewers and 975,000 global TV views in 120 countries. The endurance community is growing with over 114 million participants (Outdoor Industry Association, 2020). And triathlon has seen a huge 66% increase in participants over the past 10 years. I want to help you get in front of this engaged audience, with discretionary income (Triathletes have an average income of $500,000, 30-55 years old, from the NY times) is a great audience to get in front of and I can help connect your brand with. Triathlon is on the course to become the new golf and tennis. Alongside my triathlon career, I am also a spokesperson for dyslexia. I feel that my involvement in sport has helped me to develop the skills I needed to get through school and overcome my obstacles. I have decided to share my story with the world and help raise awareness about dyslexia in association with dyslexia Canada. On top of positively representing dyslexia, I am very active in the triathlon community. I have been part of the C3 triathlon club for over 15 years and now that I am a seasoned professional I like to give back to the junior athletes and age group athletes. I hope this will help to keep developing top Canadian talent. I share my knowledge and help them develop into better athletes. Every year I volunteer at the local Kids of Steel race to make sure I give back to the younger generation.
Swimming, Cycling
Hewdog racing pro triathlon
McMaster University
Canada
Dyslexia Canada
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