Sponsor Sina 3X3 Golden League
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The Sina 3x3 Golden League basketball tournament is the largest FIBA-endorsed 3x3 basketball tournament in the world. The seven-months long 2019 season will be the fifth iteration of the tournament with over 100,000 participants in 120 cities across China, up from 64,000 participants in 82 cities in 2018. The title sponsorship of the 2018 Golden League, valued at over USD$1 million, is held by Haima Automobile, a top ten Chinese automaker; our apparel sponsor PEAK is in the second year of a four year deal; and SamYang Food, a Korean FMCG company, is also a sponsor. The prize money of USD$294,000 is the highest for 3x3 tournaments in Asia. Sina Sports and ten other digital media platforms in China, and stream each stop of the tournament, and the 2018 Final was broadcast on CCTV5, the national sports television channel, as well as on beIN, SpoTV, Basketball TV, and Fox Sports Asia digital in over 35 countries. The official Weibo account for the Sina 3x3 Golden League has over one million followers, and the Golden League hashtags have over 3 billion views.
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