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Richard Allen "Ricky" Craven is an ESPN broadcaster who works as a NASCAR analyst for the network. Prior to his ESPN duties, he was a NASCAR driver who won in four different series—the K&N Pro Series, and the three national series. 21x Winner on the NASCAR Circuit
Is Retired
United States
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Ricky Craven promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Ricky Craven make a live appearance at your next event
Brands can sponsor Ricky Craven on OpenSponsorship by creating a free account, browsing Ricky Craven's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Ricky Craven is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Ricky Craven starts at $400 for a social media post, $600 for a appearance and $3,600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Ricky Craven's audience includes interests including Home Life, Marriage & Family, based in Newburgh, New York, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026