
Sponsor Paul Alexander
Self-Managed
About Paul Alexander — NFL american Football athlete
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BIO: Coach Paul Alexander is a 36 year veteran NFL and major college football coach. An Academic All American football player, he began coaching at Penn State, then University of Michigan and Central Michigan before taking on his first NFL coaching assignment with the New York Jets in 1991. For the next 23 years he was the offensive line coach of the Cincinnati Bengals where he helped set a number of NFL and club records … it’s a tenure unheard of in modern day coaching cycles. In 2015 Alexander was featured on the cover of Sports Illustrated in its article: “The Mozart behind the Bengals 6-0 record”. In 2017, Pro Football Focus ranked his offensive line #1 statistically in pass protection over the 11 year life of their measure; also in 2017, he was once again recognized by Sports Illustrated as the top offensive line coach in the business and named to their “Dream Team Coaching Staff”. In 2018, Alexander joined the Dallas Cowboys as their offensive line coach. Part of Alexander’s success lies in the fact that he is always learning — always striving to push beyond the limits of his comfort zone. This is critical for remaining competitive in any high performing career, as the bar is always moving from play to play, and from game to game. True to his philosophy, at the age of 47, Coach Alexander took up the challenge of learning the piano at the University of Cincinnati College Conservatory of Music. His life has been profoundly enriched by the challenge and beauty of learning the language of music, and has inspired him to perform the master works of Beethoven, Liszt, Chopin, Schumann and Mozart. While studying piano at the conservatory, his teachers were three concert pianists: Albert Muhlbock, Michael Chertock and Michelle Conda. Learning from those artists taught him the striking and universal parallels of high level performance across domains and inspired him to write a book on elite performance in athletics and music. Alexander’s book “PERFORM” is about the journey of an NFL Coach training with a concert pianist where he offers lessons for teachers, coaches, athletes and musicians. It’s an inspiring read for anyone who has to stand up and perform in either their professional or personal lives. In May of 2018, Alexander received a Doctor of Humane Letters, from the State University of New York as he delivered the commencement address at SUNY Cortland. Alexander is in the process of his second book “LEAD” … about his training to conduct a professional symphony orchestra and the lessons of professional leadership and team work. PERFORMING: Throughout my career I have been privileged to observe and learn from some of the worlds most elite athletes and performers. I have distilled what is common across their domains into actionable lessons to help anyone achieve outstanding results not just in sports and the arts, but in business and life. SPEAKING: Coach Paul Alexander’s engaging and dynamic style has consistently made him a return hit at clinics, forums and seminars. Chris Coughlin, CEO of Glazier Clinics has said “We contract almost 1000 different speakers each year and Coach Alexander is consistently one of our top rated speakers. His message is inspiring, relatable and direct, and is requested year after year.” AUTHOR: Coach Alexander published his first book “PERFORM” in 2011. The book examines the underlying connections between performance and the individual across many fields and domains. His reflections have generated high praise and inspired further work on his second book, “The Third Person Within,” soon to be published. The lessons from Coach Alexander’s book “PERFORM” have translated into speaking engagements at various corporate functions, schools and seminars. Some of those audiences have included Ohio State, Notre Dame, the University of Texas and national conventions. Alexander has been a guest or featured on ESPN, NBC, FOX, CBS and Sirius Radio. Some examples of Coach Alexander’s speaking topics include: The Third Person Within … summon your inner hero to achieve. PERFORM …. An NFL Coach trains with a concert pianist …. Lessons for athletes, musicians, students, teachers and ANYone who PERFORMS. Renaissance Man… how art, sport, music and hobbies give you greater perspective and focus. LEAD … an NFL Coach trains to conduct a professional symphony orchestra … tips for leadership and teamwork. “Beyond and With” … a commencement address.
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OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off
Press Release · New York, NY
The world's largest athlete marketing platform reports 277 million views from soccer creators in the last eight weeks, with 1,552 bookable soccer athletes ready for brand activation across 15+ countries. Clients including Walmart and USA Today are already activating ahead of kickoff.
OpenSponsorship, the world's largest athlete marketing platform backed by Serena Williams and David Blitzer, today released proprietary data showing the scale of the creator opportunity around the 2026 FIFA World Cup, which kicks off Thursday, June 11th in North America. With brands including Walmart and USA Today already activating soccer creator campaigns through the platform, OpenSponsorship is positioned as the go-to partner for brands looking to win the biggest sports marketing moment of the decade.
The platform's soccer roster has generated 277 million views in the last eight weeks alone, with 276 viral posts clearing 100,000 views across just 86 athletes. OpenSponsorship has 1,552 publicly listed and bookable soccer athletes across 15+ countries, including 893 in the United States, alongside athletes from the UK, Mexico, Canada, Spain, Brazil, France, Nigeria, and more.
Brands that can't sign elite players can still reach their audienceWith 48 nations competing in the largest World Cup in history, brands face a common challenge: the biggest names are either off limits or out of budget. OpenSponsorship's data shows that mid-tier and creator talent routinely out-reaches their follower counts by 50 to 100x — giving brands access to the same passionate fan audiences at a fraction of the cost of global stars.
“The World Cup is the biggest commercial moment in sports marketing history, and the brands that win it will not be the ones who waited for the tournament to start. Our soccer athletes have already generated 277 million views in the last two months. The audience is engaged, the creators are ready, and the window to activate at the best rates closes when kickoff happens.” — Ishveen Jolly, Founder & CEO, OpenSponsorshipWalmart and USA Today: what World Cup activation actually delivers
OpenSponsorship's recent Walmart Soccer Saturday campaign demonstrates what's possible when brands activate the right soccer creators. The campaign — which featured AA9Skillz, Brittany Wilson, Matty Farias, Sean Garnier, and others — generated the following:
USA Today is also activating soccer creator campaigns through OpenSponsorship ahead of the World Cup, leveraging the platform's roster of 1,552 bookable soccer athletes to reach highly engaged audiences across the US, Canada, and Mexico — the three host nations for the 2026 tournament.
“When creators genuinely love a sport and an event, it shows in the content. The Walmart campaign worked because the athletes were authentic soccer fans first and brand partners second. That authenticity is exactly what drives the kind of engagement numbers brands cannot get from traditional advertising.” — Ishveen Jolly, Founder & CEO, OpenSponsorshipThe World Cup activation window
OpenSponsorship's data shows a clear opportunity curve for World Cup brand activation. Athletes are available now at pre-tournament rates, with demand and pricing expected to rise sharply once the group stage begins June 11th.
- Kickoff — June 11: the group stage is the viral window, where trending athletes are still affordable before bidding wars begin.
- The Final — July 19, MetLife Stadium: the highest-profile moment for brands that have already built creator relationships.
Brands that lock in creator partnerships before the tournament begins benefit from lower rates, more authentic content, and deeper athlete relationships that extend beyond the tournament window. OpenSponsorship's white-glove managed service handles sourcing, contracting, content briefing, delivery, and ROI reporting end to end.
Members of the press — download the full release:
Download the Press Release (PDF)OpenSponsorship is the world's largest athlete marketing platform, connecting 25,000+ athletes and creators with brands across 160 sports and 120 countries. Launched in 2015, the company has facilitated over 9,000 accepted deals and 8,000+ successful brand-creator matches, giving it the largest proprietary dataset in athlete marketing. OpenSponsorship became profitable in 2024 and delivered 200% revenue growth in 2025. Ishveen Jolly, backed by investors Serena Williams and David Blitzer, is the Founder and CEO, winner of SBJ Game Changer 2025 and Forbes 30 Under 30. The 2026 State of Athlete and Influencer Marketing Report is available at opensponsorship.com.
Want to activate soccer creators before kickoff?
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June 11, 2026
