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Mike Labelle is a Houston-based eSports creator and analyst with a strong football gaming following, especially around EA FC/Ultimate Team content. His mix of Red Bull–backed credibility, consistent tierlist and ranking posts, and polished on-camera presentation make him a natural fit for sports gaming, energy, and lifestyle campaigns.
Better known under his pseudonym Dirty Mike, is a web-based entertainer, video producer, and a professional FIFA player for New York Red Bulls. He is known mostly for providing tips via nontraditional methods through YouTube and Twitch outlets.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Mike Labelle promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Mike Labelle make a live appearance at your next event
Brands can sponsor Mike Labelle on OpenSponsorship by creating a free account, browsing Mike Labelle's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Mike Labelle is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Mike Labelle starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Mike Labelle's audience includes 68K+ Instagram followers, interests including Fitness & Performance, Apparel, Activewear, E-Sports, Soccer (Football), and more, based in Houston, Texas, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026