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Luke Bussel is a Virginia Tech football alum whose content blends college athletics, family moments, and a clear passion for cars and racing. He’s a strong fit for brands looking to reach a young, highly engaged audience with authentic sports-driven storytelling and relatable lifestyle content.
Virginia Tech
Virginia Polytechnic Institute and State University (Virginia Tech)
United States
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Luke Bussel promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Luke Bussel make a live appearance at your next event
Brands can sponsor Luke Bussel on OpenSponsorship by creating a free account, browsing Luke Bussel's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Luke Bussel is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Luke Bussel starts at $120 for a social media post, $1,800 for a appearance and $2,400 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Luke Bussel's audience includes 1K+ Instagram followers, interests including Marriage & Family, Kids, Activewear, Fitness & Performance, Cars, and more, based in Blacksburg, Virginia, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026