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Sponsor Laken Mauldin

Athlete

Self-Managed

Motorcycle Racing - LakenRoyLee Racing
Local
Reach
High
Response Rate

About Laken Mauldin — LakenRoyLee Racing motorcycle Racing athlete

Laken Mauldin is a youth motocross racer whose profile is built for brands looking to reach motorsports families, young athletes, and action-sports audiences. With consistent race-day content, strong family support, and clear sponsorship visibility across gear, bike parts, and performance brands, he offers an authentic fit for youth racing, outdoor, and athletic campaigns.


Why you should sponsor me for your next influencer campaign?

 My name is Ronnie Mauldin, and I am reaching out to you as the proud father of a remarkable young motocross talent, Laken Mauldin. At just 8 years old, Laken has already made a significant impact on the track and has achieved remarkable success in his young career of racing. Based in Montgomery, TX, Laken is a force to be reckoned with, consistently outperforming his peers and securing numerous event titles and series championships. As we look to the future, we are excited to share that Laken is gearing up for his debut at the esteemed Loretta Lynn’s Amateur Motocross Championship in 2026, often referred to as the “Super Bowl of Amateur Motocross Racing.” This opportunity reflects his dedication and skill, as we’ve been focusing on local and state races to ensure he’s well-prepared for this next level of competition. Laken’s passion for racing is undeniable, and he thrives on the thrill of the competition. He’s on schedule to participate in over 40 events this year in 2026, often racing in 4 classes per event, including the 50cc Sr Ages 7-8, 50cc Open Ages 4-8, 65cc Ages 7-9, and 65cc Open Ages 7-11. Our race schedule takes us not only across Texas, but the entire nation as we plan to attend major national races in the coming year. What sets Laken apart is his remarkable journey is his focus and will at such an early age. Every Monday morning on the way to school, he is asking when we are leaving for his next race. Beginning only his 4th year now of racing, Laken has competed in over 140 events, 330 races, with over 124 class wins, over 233 podiums, and over 32 series championships. I am excited to share that we travel to races in a motorhome pulling 25 foot race trailer that offers prime space for your sponsorship advertisement as well as on his riding gear and bikes. With our rigorous race schedule spanning most weekends of the year, your brand will gain widespread exposure. Additionally, we are committed to a comprehensive partnership that extends beyond the track. We are eager to promote your business across our social media platforms, which collectively boast over 90,000 followers. We truly value your support and are open to exploring a partnership that aligns with your goals. Whether through direct sponsorship or a tiered approach based on Laken’s performances, we are excited to work collaboratively for mutual benefit. We have attached Laken’s resume including his bio, race results for the 2025 season, and future goals. We feel Laken has a very bright future in motocross and we hope to team up with great sponsors to ride along this journey together. Thank you for considering this opportunity to support Laken’s burgeoning motocross career. Should you have any questions or require further information, please do not hesitate to reach out to me. To provide you with a holistic view of Laken’s journey, race schedule, results, and multimedia content, we invite you to explore his website and social media accounts. Here, you’ll find comprehensive race schedules, detailed race results, as well as engaging video and photo albums capturing Laken’s moments of triumph. Website: Http://lakenroylee.com • Race schedule: Http://lakenroylee.com/schedule.htm • Race results: Http://lakenroylee.com/news.htm Social Media: @LakenRoyLee • Facebook: Http://facebook.com/LakenRoyLee • Instagram: Http://instagram.com/lakenroylee • Tiktok: http://tiktok.com/@lakenroylee • Youtube: http://youtube.com/@lakenroylee Best regards, Ronnie, Traci, and Laken Mauldin

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OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off

OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off

Press Release · New York, NY

The world's largest athlete marketing platform reports 277 million views from soccer creators in the last eight weeks, with 1,552 bookable soccer athletes ready for brand activation across 15+ countries. Clients including Walmart and USA Today are already activating ahead of kickoff.

OpenSponsorship, the world's largest athlete marketing platform backed by Serena Williams and David Blitzer, today released proprietary data showing the scale of the creator opportunity around the 2026 FIFA World Cup, which kicks off Thursday, June 11th in North America. With brands including Walmart and USA Today already activating soccer creator campaigns through the platform, OpenSponsorship is positioned as the go-to partner for brands looking to win the biggest sports marketing moment of the decade.

277M
soccer creator views, last 8 weeks
1,552
bookable soccer athletes, 15+ countries
276
viral posts over 100K views, just 86 athletes

The platform's soccer roster has generated 277 million views in the last eight weeks alone, with 276 viral posts clearing 100,000 views across just 86 athletes. OpenSponsorship has 1,552 publicly listed and bookable soccer athletes across 15+ countries, including 893 in the United States, alongside athletes from the UK, Mexico, Canada, Spain, Brazil, France, Nigeria, and more.

Brands that can't sign elite players can still reach their audience

With 48 nations competing in the largest World Cup in history, brands face a common challenge: the biggest names are either off limits or out of budget. OpenSponsorship's data shows that mid-tier and creator talent routinely out-reaches their follower counts by 50 to 100x — giving brands access to the same passionate fan audiences at a fraction of the cost of global stars.

“The World Cup is the biggest commercial moment in sports marketing history, and the brands that win it will not be the ones who waited for the tournament to start. Our soccer athletes have already generated 277 million views in the last two months. The audience is engaged, the creators are ready, and the window to activate at the best rates closes when kickoff happens.” — Ishveen Jolly, Founder & CEO, OpenSponsorship
Walmart and USA Today: what World Cup activation actually delivers

OpenSponsorship's recent Walmart Soccer Saturday campaign demonstrates what's possible when brands activate the right soccer creators. The campaign — which featured AA9Skillz, Brittany Wilson, Matty Farias, Sean Garnier, and others — generated the following:

11.6M
total campaign views
4.5%
engagement — ~2x industry benchmark

USA Today is also activating soccer creator campaigns through OpenSponsorship ahead of the World Cup, leveraging the platform's roster of 1,552 bookable soccer athletes to reach highly engaged audiences across the US, Canada, and Mexico — the three host nations for the 2026 tournament.

“When creators genuinely love a sport and an event, it shows in the content. The Walmart campaign worked because the athletes were authentic soccer fans first and brand partners second. That authenticity is exactly what drives the kind of engagement numbers brands cannot get from traditional advertising.” — Ishveen Jolly, Founder & CEO, OpenSponsorship
The World Cup activation window

OpenSponsorship's data shows a clear opportunity curve for World Cup brand activation. Athletes are available now at pre-tournament rates, with demand and pricing expected to rise sharply once the group stage begins June 11th.

  • Kickoff — June 11: the group stage is the viral window, where trending athletes are still affordable before bidding wars begin.
  • The Final — July 19, MetLife Stadium: the highest-profile moment for brands that have already built creator relationships.

Brands that lock in creator partnerships before the tournament begins benefit from lower rates, more authentic content, and deeper athlete relationships that extend beyond the tournament window. OpenSponsorship's white-glove managed service handles sourcing, contracting, content briefing, delivery, and ROI reporting end to end.

About OpenSponsorship

OpenSponsorship is the world's largest athlete marketing platform, connecting 25,000+ athletes and creators with brands across 160 sports and 120 countries. Launched in 2015, the company has facilitated over 9,000 accepted deals and 8,000+ successful brand-creator matches, giving it the largest proprietary dataset in athlete marketing. OpenSponsorship became profitable in 2024 and delivered 200% revenue growth in 2025. Ishveen Jolly, backed by investors Serena Williams and David Blitzer, is the Founder and CEO, winner of SBJ Game Changer 2025 and Forbes 30 Under 30. The 2026 State of Athlete and Influencer Marketing Report is available at opensponsorship.com.

Want to activate soccer creators before kickoff?

The best rates close when the tournament starts.

Book Now

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June 11, 2026