Sponsor Kori K. Nakabayashi Harlan

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

High school NIL (Name, Image, and Likeness) opened a door that didn't exist three years ago: brands can now sponsor high school athletes directly, in most US states, with real money changing hands. For brands looking to reach a younger demographic, build long-term creator relationships, or get in early with future stars, this is the most overlooked opportunity in athlete marketing.

Equestrianism, a sport rich in tradition and skill, has captured the hearts of millions around the world. From the grace of dressage to the thrill of show jumping, horseback riding boasts a diverse array of disciplines that draw in enthusiasts globally. Icons like Georgina Herrling, Elisa Wallace, and Chris Mosier have risen to prominence, showcasing their talent and passion on the international stage. The sport's appeal extends beyond the arena, with a dedicated fan base tuning in to witness the excitement and finesse of equestrian competitions. Within this fervent community lies a prime equestrian athlete sponsorship opportunity, offering brands a genuine way to connect with an engaged audience. OpenSponsorship stands as the gateway to these connections, providing brands with the means to forge meaningful partnerships with riders, teams, and events in the equestrian world, while leveraging influencer-generated content on social media to amplify their reach and engagement.