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Joey Cheek is an Olympic gold medalist and former speed skater whose platform blends elite performance credibility, entrepreneurship, and civic-minded storytelling. He’s a strong fit for brands that want authentic reach with an athlete-turned-founder voice rooted in discipline, leadership, and global impact.
William Joseph "Joey" Cheek is an American former speed skater and inline speed skater. He specialized in the short and middle distances and won Olympic gold in 2006. Currently Cheek is a media entrepreneur.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Joey Cheek promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Joey Cheek make a live appearance at your next event
Brands can sponsor Joey Cheek on OpenSponsorship by creating a free account, browsing Joey Cheek's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Joey Cheek is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Joey Cheek starts at $400 for a social media post, $600 for a appearance and $3,600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Joey Cheek's audience includes 2K+ Instagram followers, interests including Fitness & Performance, Apparel, Activewear, Entrepreneurship, Podcasting, and more, based in Greensboro, North Carolina, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026