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Evgeni Malkin is a world-class NHL veteran and Pittsburgh Penguins star with massive recognition, strong fan loyalty, and elite credibility in sports and performance-focused campaigns. His on-ice legacy and visible connection to Pittsburgh make him a natural fit for brands looking for high-trust athlete endorsement and broad reach.
Evgeni is a Russian professional ice hockey forward for the Pittsburgh Penguins. He was selected 2nd overall 2004 NHL draft.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Evgeni Malkin promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Evgeni Malkin make a live appearance at your next event
Brands can sponsor Evgeni Malkin on OpenSponsorship by creating a free account, browsing Evgeni Malkin's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Evgeni Malkin is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Evgeni Malkin starts at $15,000 for a social media post, $22,500 for a appearance and $135,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Evgeni Malkin's audience includes 701K+ Instagram followers, based in Pittsburgh, Pennsylvania, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026