
Self-Managed
Embracing ESports to enhance and globalize the sport of cycling by promoting races for the racers and their fans. The Echelon Racing League is the first of its kind and is in a league of its own. Serving as a conduit to strengthen the overall cycling community, the league will bring virtual and in-real-life riders and racers together to ride on real roads. Furthermore, the league has been designed to enhance the reach, influence, impact, and connectedness of riders, teams, race promoters and international governing bodies as a means to grow the sport of cycling through an innovative, sustainable, and scalable model.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
Brands can sponsor Echelon Racing League on OpenSponsorship by creating a free account, browsing Echelon Racing League's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this event.
Echelon Racing League is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this event.
According to OpenSponsorship, Echelon Racing League's audience includes based in United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.
October 6, 2026