Sponsor Echelon Racing League
United States
Event
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Embracing ESports to enhance and globalize the sport of cycling by promoting races for the racers and their fans. The Echelon Racing League is the first of its kind and is in a league of its own. Serving as a conduit to strengthen the overall cycling community, the league will bring virtual and in-real-life riders and racers together to ride on real roads. Furthermore, the league has been designed to enhance the reach, influence, impact, and connectedness of riders, teams, race promoters and international governing bodies as a means to grow the sport of cycling through an innovative, sustainable, and scalable model.
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