
Described as “the last unscripted man on TV,” by Men’s Journal and as “golf’s wisecracking, maverick interviewer” by Esquire, David Feherty has made a name for himself not only through his self-titled, Emmy-nominated Golf Channel talk show, but as one of the most irrepressible personalities calling golf over the past two decades. Beyond golf, Feherty continues to capture new and broader audiences with his wit, having served as an NBC Olympics correspondent at the 2016 Rio Games, in addition to recent appearances as a guest on The Tonight Show Starring Jimmy Fallon. A native of Northern Ireland and a former professional golfer who claimed 10 worldwide victories and a spot on the 1991 European Ryder Cup Team, Feherty is now a proud American citizen who has risen above a history of alcoholism and addiction to become an Emmy-nominated television host, New York Times best-selling author and comedic relief for thousands of men and women in uniform. David Feherty has been with Golf Channel since 2011, as host of his popular, Emmy-nominated self-titled talk show Feherty. The show originally debuted in June 2011 as the most-watched original series in Golf Channel history. Feherty received an Emmy nomination in 2014 for “Outstanding Sports Personality.” In 2015, Feherty signed an extension of his award-winning Golf Channel series, joining NBC Sports Group and NBCUniversal exclusively, as well as Golf Channel on NBC’s PGA TOUR tournament production team as an on-course and tower analyst, a role he has held in the industry since retiring from professional golf in 1996. Thanks to his sharp wit and clever personality, Feherty has become a viewer favorite. What works for Feherty as a rehabilitative tool is humor – wicked humor. Having battled depression, Feherty knows the healing value of laughter. “The only thing that kept me alive was my sense of humor. I really believe that’s a human’s last line of defense. If I can’t make them laugh, I want to make them smile.” Born in the seaside town of Bangor in Northern Ireland, Feherty grew up with aspirations to become an opera singer, until he discovered he had the knack for hitting a golf ball. He jokes about his career change, “I was always interested in music from a very early age. But when I turned pro at age 17, I haven’t sung a note since. Now, I only sing to punish my children.” Prior to taking on his television role, Feherty enjoyed a successful professional golf career, with 10 victories worldwide and more than $3 million in prize money. A regular on the European Tour, he also captained the winning Irish team in the 1990 Alfred Dunhill Cup and played on the European Ryder Cup Team in 1991, an experience that rejuvenated his fervor for golf. Feherty has gone one-on-one with celebrities across golf, sports, entertainment, politics and business, including: U.S presidents Bill Clinton, George W. Bush, Barack Obama and Donald Trump; basketball superstars Bill Russell, Michael Jordan and Stephen Curry; Hollywood icons Samuel L. Jackson, Matthew McConaughey and Larry David; coaches Nick Saban and Bob Knight, as well a list of golfing greats spanning Jack Nicklaus, Lee Trevino, Tom Watson, Phil Mickelson, Rory McIlroy, Annika Sorenstam, and many others. Feherty’s success extends beyond broadcasting. He has authored six books, with several making the New York Times “Best Sellers List.” Now a proud American citizen, Feherty’s most fulfilling activities are on behalf of badly injured U.S. troops. In 2005, he was part of a Thanksgiving goodwill tour to Iraq and returned with a new mission, determined to do something to better the lives of those he calls “American heroes.” Subsequently, he founded “Feherty’s Troops First Foundation”, which – among other good deeds – works with wounded veterans. “Losing a limb, or the ability to use a limb, is one thing,” Feherty says. “But the dignity they lose with it is perhaps even more important. And to be able to give them some of that dignity back is my mission these days. It’s not a charity. It’s just us trying to pay back a very small part of the check that we owe them.” David lives in Dallas, Texas with his wife Anita and their children.
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Press Release · New York, NY
The world's largest athlete marketing platform reports 277 million views from soccer creators in the last eight weeks, with 1,552 bookable soccer athletes ready for brand activation across 15+ countries. Clients including Walmart and USA Today are already activating ahead of kickoff.
OpenSponsorship, the world's largest athlete marketing platform backed by Serena Williams and David Blitzer, today released proprietary data showing the scale of the creator opportunity around the 2026 FIFA World Cup, which kicks off Thursday, June 11th in North America. With brands including Walmart and USA Today already activating soccer creator campaigns through the platform, OpenSponsorship is positioned as the go-to partner for brands looking to win the biggest sports marketing moment of the decade.
The platform's soccer roster has generated 277 million views in the last eight weeks alone, with 276 viral posts clearing 100,000 views across just 86 athletes. OpenSponsorship has 1,552 publicly listed and bookable soccer athletes across 15+ countries, including 893 in the United States, alongside athletes from the UK, Mexico, Canada, Spain, Brazil, France, Nigeria, and more.
Brands that can't sign elite players can still reach their audienceWith 48 nations competing in the largest World Cup in history, brands face a common challenge: the biggest names are either off limits or out of budget. OpenSponsorship's data shows that mid-tier and creator talent routinely out-reaches their follower counts by 50 to 100x — giving brands access to the same passionate fan audiences at a fraction of the cost of global stars.
“The World Cup is the biggest commercial moment in sports marketing history, and the brands that win it will not be the ones who waited for the tournament to start. Our soccer athletes have already generated 277 million views in the last two months. The audience is engaged, the creators are ready, and the window to activate at the best rates closes when kickoff happens.” — Ishveen Jolly, Founder & CEO, OpenSponsorshipWalmart and USA Today: what World Cup activation actually delivers
OpenSponsorship's recent Walmart Soccer Saturday campaign demonstrates what's possible when brands activate the right soccer creators. The campaign — which featured AA9Skillz, Brittany Wilson, Matty Farias, Sean Garnier, and others — generated the following:
USA Today is also activating soccer creator campaigns through OpenSponsorship ahead of the World Cup, leveraging the platform's roster of 1,552 bookable soccer athletes to reach highly engaged audiences across the US, Canada, and Mexico — the three host nations for the 2026 tournament.
“When creators genuinely love a sport and an event, it shows in the content. The Walmart campaign worked because the athletes were authentic soccer fans first and brand partners second. That authenticity is exactly what drives the kind of engagement numbers brands cannot get from traditional advertising.” — Ishveen Jolly, Founder & CEO, OpenSponsorshipThe World Cup activation window
OpenSponsorship's data shows a clear opportunity curve for World Cup brand activation. Athletes are available now at pre-tournament rates, with demand and pricing expected to rise sharply once the group stage begins June 11th.
Brands that lock in creator partnerships before the tournament begins benefit from lower rates, more authentic content, and deeper athlete relationships that extend beyond the tournament window. OpenSponsorship's white-glove managed service handles sourcing, contracting, content briefing, delivery, and ROI reporting end to end.
Members of the press — download the full release:
Download the Press Release (PDF)OpenSponsorship is the world's largest athlete marketing platform, connecting 25,000+ athletes and creators with brands across 160 sports and 120 countries. Launched in 2015, the company has facilitated over 9,000 accepted deals and 8,000+ successful brand-creator matches, giving it the largest proprietary dataset in athlete marketing. OpenSponsorship became profitable in 2024 and delivered 200% revenue growth in 2025. Ishveen Jolly, backed by investors Serena Williams and David Blitzer, is the Founder and CEO, winner of SBJ Game Changer 2025 and Forbes 30 Under 30. The 2026 State of Athlete and Influencer Marketing Report is available at opensponsorship.com.
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June 11, 2026
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Brands can sponsor David Feherty on OpenSponsorship by creating a free account, browsing David Feherty's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
David Feherty is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor David Feherty starts at $400 for a social media post, $600 for a appearance and $3,600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, David Feherty's audience includes interests including Home Life, Marriage & Family, Art, Boats, Cars, and more, based in Dallas, Texas, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.