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Darrian Houston is a college football athlete at Blinn College with authentic reach among sports, training, and Gen Z audiences. His blend of on-field credibility, fitness-driven content, and gaming/streaming interests makes him a strong fit for brands looking for a relatable creator with both athletic authority and digital culture appeal.
Ā I want to change lives and the game of football and make history with the endorsement I sign so that I can wake up every morning saying how this endorsement changed my life and how I will forever support the endorsement regardless of if Iām signed or not.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Darrian Houston promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Darrian Houston make a live appearance at your next event
Brands can sponsor Darrian Houston on OpenSponsorship by creating a free account, browsing Darrian Houston's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Darrian Houston is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Darrian Houston starts at $1,800 for a social media post, $4,800 for a appearance and $6,480 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Darrian Houston's audience includes 2K+ Instagram followers, interests including Home Life, Kids, Fitness & Performance, Computer Gaming, E-Sports, and more, based in Houston, Texas, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Ā
How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026