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Cole Potts is a James Madison University football talent with strong college credibility, recognized production, and a polished athlete presence that fits sports, performance, and active lifestyle campaigns. With his mix of on-field legitimacy, football audience reach, and clean personal-brand content, he’s a strong fit for sponsors looking to align with a disciplined, high-trust college athlete.
James Madison University
James Madison University
United States
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Cole Potts promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Cole Potts make a live appearance at your next event
Brands can sponsor Cole Potts on OpenSponsorship by creating a free account, browsing Cole Potts's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Cole Potts is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Cole Potts starts at $100 for a social media post, $3,600 for a appearance and $3,600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Cole Potts's audience includes 2K+ Instagram followers, interests including Fitness & Performance, Apparel, Activewear, based in Harrisonburg, Virginia, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026