
For brands
Our Account Managers handle outreach, negotiation and delivery for brands on the platform.
Bobby Lashley is a high-impact pro wrestling and MMA talent who brings an elite fitness mindset, a powerful personal brand, and authentic crossover appeal. His content blends in-ring action, intense training, entrepreneurship, and family life, making him a strong fit for brands looking to reach fans of combat sports, performance, and motivation.
Franklin Roberto Lashley (born July 16, 1976), better known by his ring name Bobby Lashley, is an American professional wrestler and former mixed martial artist. He is best known for his tenures in WWE and Total Nonstop Action Wrestling (TNA). He is an eight-time world champion, having been a two-time WWE Champion, two-time ECW World Champion, and a four-time Impact World Champion. Lashley is also known for his mixed martial arts career in Bellator MMA and Strikeforce.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Bobby Lashley promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Bobby Lashley make a live appearance at your next event
Brands can sponsor Bobby Lashley on OpenSponsorship by creating a free account, browsing Bobby Lashley's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Bobby Lashley is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Bobby Lashley starts at $50,000 for a social media post, $75,000 for a appearance and $450,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Bobby Lashley's audience includes 1.3M+ Instagram followers, interests including Home Life, Fitness & Performance, Real Estate, Art, Fitness, based in Dallas, Texas, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026