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  1. Home
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  3. Bo Jackson

Bo Jackson profile image

Sponsor Bo Jackson

United States
Athlete (retired)
Baseball
Regional
Reach
High
Response Rate

For brands

Want our team to run a deal with Bo Jackson, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About Bo Jackson — retired NFL baseball athlete

Bo Jackson is a legendary two-sport athlete whose name still carries instant recognition across sports, culture, and community impact. As a retired football and baseball icon with an active public presence around Bo Bikes Bama and Alabama-focused philanthropy, he brings authentic star power, broad appeal, and trusted storytelling for brands looking to connect with fans of greatness and purpose.


Why you should sponsor me for your next influencer campaign?

 Bo Jackson is an American former professional baseball and football player. He was the first athlete to be named an All-Star in two major American sports and is widely known as one of the greatest athletes of all time. He played college football for Auburn University and won the Heisman Trophy in 1985. He played for the Los Angeles Raiders in the NFL. Jackson also played for Kansas City Royals, Chicago White Sox and California Angels in MLB. He retired in 1994 and was inducted into the College Football Hall of fame in 1999.

Overview

🎂63
·
👨Male
📍ChicagoILUnited States

Is Retired

American Football

Auburn University

United States

Bo Bikes Bama, Give Me A Chance Foundation

https://bojacksonenterprises.com/

Pre-Packaged Projects

Frequently asked questions

More details

Awards

  • 3× First-team All-SEC (1982, 1983, 1985)

  • 2× Consensus All-American (1983, 1985)

  • UPI Player of the Year (1985)

  • Sporting News Player of the Year (1985)

  • Walter Camp Award (1985)

  • Heisman Trophy (1985)

  • Pro Bowl (1990)

References / press

  • https://www.pro-football-reference.com/players/J/JackBo00.htm

  • http://www.nfl.com/player/bojackson/2517329/careerstats

Promote your brand and sponsor Bo Jackson today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Home LifeMarriage & FamilyKidsPhilanthropyFishingOutdoorsCookingGolfTravelTechnology

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Bo Jackson promoting your product.

$25,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$100,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Bo Jackson make a live appearance at your next event

$50,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor Bo Jackson on OpenSponsorship by creating a free account, browsing Bo Jackson's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Bo Jackson is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Bo Jackson starts at $25,000 for a social media post, $50,000 for a appearance and $100,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Bo Jackson's audience includes 192K+ Instagram followers, interests including Home Life, Marriage & Family, Kids, Philanthropy, Fishing, and more, based in Chicago, IL, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

July 13, 2026

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‘Uncommon Conversations’ forum will feature Bo Jackson - VCU News

October 19, 2026

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Bo Jackson set to receive Louisville Slugger’s Living Legend Award - AL.com

September 24, 2026

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How Ohio State’s Bo Jackson Is Related to 2-Sport Legend, as Well as Lamar Jackson - Yahoo Sports

September 12, 2026

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Former Royals, Raiders star Bo Jackson named 2026 Louisville Slugger Living Legend - WDRB

September 24, 2026

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Why Bo Jackson continues to 'stand out' among Ohio State's running backs - The Columbus Dispatch

August 20, 2026

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Bo Jackson and Ohio State could rewrite the record book with hard truth about Illinois football - Writing Illini

September 25, 2026

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