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Anthony Smith brings a built-in audience in combat sports as a UFC Light Heavyweight, ESPN analyst, and host/co-host of MMA-focused media properties. He’s a strong fit for brands looking to reach engaged fight fans through authentic commentary, interviews, and social content rooted in MMA culture.
Anthony Smith is an American professional mixed martial artist. He currently the #5 ranked UFC Light Heavyweight in addition to being an ESPN analyst. A professional competitor since 2008, Smith has also formerly competed for Strikeforce and Bellator.
UFC Performance of the Night x6
UFC Fight of the Night
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Anthony Smith promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Anthony Smith make a live appearance at your next event
Brands can sponsor Anthony Smith on OpenSponsorship by creating a free account, browsing Anthony Smith's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Anthony Smith is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Anthony Smith starts at $10,000 for a social media post, $15,000 for a appearance and $90,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Anthony Smith's audience includes 253K+ Instagram followers, interests including Home Life, Marriage & Family, Kids, Pets, Sports Media, and more, based in Omaha, Nebraska, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026