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Alex January is a Texas Longhorns football player with strong collegiate branding and highly sponsor-friendly content rooted in training, game-day energy, and Texas athletics culture. His mix of athletic performance, authentic school affiliation, and brand-ready partnership posts makes him a strong fit for campaigns targeting engaged college sports audiences.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Alex January promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Alex January make a live appearance at your next event
Brands can sponsor Alex January on OpenSponsorship by creating a free account, browsing Alex January's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Alex January is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Alex January starts at $400 for a social media post, $600 for a appearance and $3,600 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Alex January's audience includes 4K+ Instagram followers, interests including Fitness & Performance, Activewear, Football, Shopping, Finance, based in Texas, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026