
Mike Greenberg is a recognizable ESPN personality with deep credibility in basketball, baseball, and football coverage, giving brands immediate access to a sports-savvy audience. His long-running on-air presence, family-friendly public image, and consistent daily content make him a strong fit for campaigns looking for trusted reach and high engagement around sports and entertainment.
For more than 16 years, sports fans have been waking up with Mike Greenberg – half of ESPN Radio’s weekday morning Mike & Mike, the perfect sports fan complement to his ex-jock co-host former NFLer Mike Golic. The show (6 – 10 a.m. ET), simulcast on ESPN2 since 2005, is available on ESPN Radio, ESPNradio.com, ESPN app, SiriusXM and ESPN affiliates across the country. In April 2016, Greenberg and Golic were inducted into the National Association of Broadcasters Broadcasting Hall of Fame and are now among an esteemed group that includes Paul Harvey, Vin Scully, Harry Caray and Orson Welles. “Greeny,” as he is called, joined ESPN in September 1996 as an anchor for the November launch of ESPNEWS. He later anchored SportsCenter for many years, even long after Mike & Mike launched on January 3, 2000. Playing off their many “Oscar and Felix-like” differences – passionate fan and journalism grad vs. NFL lineman, health nut and germ-a-phobe vs. burly man of prodigious appetite – Greenberg and Golic have parlayed their winning formula to team on a variety of events: 11 appearances on Late Night with David Letterman. Announced and played in Legends Game at Yankees Stadium in 2008 and St. Louis in 2009 Appeared as “guest conductors” at Wrigley Field, leading Cubs fans in singing “Take Me Out to the Ball Game” multiple times Appeared in two motion pictures with Golic, Valentine’s Day and Just Wright Served as guest emcee at White House Tee Ball game on the South Lawn and attended official White House dinner in July 2008 In-stadium announcers for Major League Baseball’s Home Run Derby in 2013 and 2014 The duo have also appeared on other ESPN shows and outlets: the weekly Mike & Mike’s Best of the NFL on ESPN, a primetime special on ESPN, Mike & Mike at Night; as themselves in an ESPN prime-time scripted drama (TILT); hosting a summer prime-time bowling series featuring pro athletes (League Night); and online as star characters in ESPN.com’s Sports Emmy Award-winning “Off Mikes” animated comedy series. It is through the morning radio show, however, that Greenberg has become best known. The program was first simulcast on ESPNEWS in 2004 and moved to ESPN2 in January 2005. Greenberg has also been part of ESPN Radio major feats: along with co-host Golic they staged the network’s largest-ever promotion – “Mike & Mike’s Marriage Madness” — in which 500 couples applied for the chance to be married on the show. In 2007, Greenberg’s first book, Why My Wife Thinks I’m an Idiot, spent five weeks on the N.Y. Times Best Sellers list and was nominated for a Quill Award. It was the humorous self-deprecating account of his life as sports fan and husband. In April 2010, Greenberg, along with Golic, released Mike & Mike’s Rules for Sports and Life which reached number 3 on the N.Y. Times Best Sellers List. In April 2013, Greenberg debuted his first novel, All You Could Ask For, as a tribute after a family friend, Heidi Armitage, was diagnosed with breast cancer in 2009 and lost her battle to the disease that same year. The novel, which was listed on the N.Y. Times Best Sellers list, is written from the perspectives of three women, strangers confronted with cancer diagnoses, who find each other while confronting their own battles with the disease. Along with Greenberg’s wife, Stacy, 100% of the proceeds from the novel will be donated to the V Foundation for Cancer Research. In January 2015, Greenberg’s second novel, My Father’s Wives, hit stores. In 2016, in addition to the NAB Hall of Fame, Greenberg was inducted into Northwestern’s Medill Hall of Achievement, which honors Medill alumni whose distinctive careers have had positive impacts in their fields. Prior to joining ESPN Greenberg had worked as a sports anchor/reporter for the regional cable news network CLTV in Chicago since April 1995. While there, he covered all local sports teams for the 24-hour cable news network, anchored sportscasts and hosted SportsPage, a one-hour Sunday night program featuring live guests and viewer calls In addition, Greenberg had worked for Chicago’s WSCR-Radio (1992-96) serving as a reporter covering events including the World Series and Super Bowl and talk show host. In the fall of 2013, Greenberg served as the Grand Marshal of the homecoming parade at his alma mater, Northwestern, as well as honorary team captain for the Wildcats’ football team one week. From 1994-95, Greenberg worked as a reporter for SportsChannel Chicago. He also worked as a syndicated sports columnist for the California-based Copley News Service, writing a weekly column (1993-95). Previously Greenberg worked for Chicago’s WMAQ-Radio as sports anchor/reporter from 1989-92. Greenberg is a 1989 graduate of Northwestern University’s Medill School of Journalism. The New York City native is married and has two children.
Baseball
ESPN
Northwestern College of Iowa
United States
V Foundation
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Press Release · New York, NY
The world's largest athlete marketing platform reports 277 million views from soccer creators in the last eight weeks, with 1,552 bookable soccer athletes ready for brand activation across 15+ countries. Clients including Walmart and USA Today are already activating ahead of kickoff.
OpenSponsorship, the world's largest athlete marketing platform backed by Serena Williams and David Blitzer, today released proprietary data showing the scale of the creator opportunity around the 2026 FIFA World Cup, which kicks off Thursday, June 11th in North America. With brands including Walmart and USA Today already activating soccer creator campaigns through the platform, OpenSponsorship is positioned as the go-to partner for brands looking to win the biggest sports marketing moment of the decade.
The platform's soccer roster has generated 277 million views in the last eight weeks alone, with 276 viral posts clearing 100,000 views across just 86 athletes. OpenSponsorship has 1,552 publicly listed and bookable soccer athletes across 15+ countries, including 893 in the United States, alongside athletes from the UK, Mexico, Canada, Spain, Brazil, France, Nigeria, and more.
Brands that can't sign elite players can still reach their audienceWith 48 nations competing in the largest World Cup in history, brands face a common challenge: the biggest names are either off limits or out of budget. OpenSponsorship's data shows that mid-tier and creator talent routinely out-reaches their follower counts by 50 to 100x — giving brands access to the same passionate fan audiences at a fraction of the cost of global stars.
“The World Cup is the biggest commercial moment in sports marketing history, and the brands that win it will not be the ones who waited for the tournament to start. Our soccer athletes have already generated 277 million views in the last two months. The audience is engaged, the creators are ready, and the window to activate at the best rates closes when kickoff happens.” — Ishveen Jolly, Founder & CEO, OpenSponsorshipWalmart and USA Today: what World Cup activation actually delivers
OpenSponsorship's recent Walmart Soccer Saturday campaign demonstrates what's possible when brands activate the right soccer creators. The campaign — which featured AA9Skillz, Brittany Wilson, Matty Farias, Sean Garnier, and others — generated the following:
USA Today is also activating soccer creator campaigns through OpenSponsorship ahead of the World Cup, leveraging the platform's roster of 1,552 bookable soccer athletes to reach highly engaged audiences across the US, Canada, and Mexico — the three host nations for the 2026 tournament.
“When creators genuinely love a sport and an event, it shows in the content. The Walmart campaign worked because the athletes were authentic soccer fans first and brand partners second. That authenticity is exactly what drives the kind of engagement numbers brands cannot get from traditional advertising.” — Ishveen Jolly, Founder & CEO, OpenSponsorshipThe World Cup activation window
OpenSponsorship's data shows a clear opportunity curve for World Cup brand activation. Athletes are available now at pre-tournament rates, with demand and pricing expected to rise sharply once the group stage begins June 11th.
Brands that lock in creator partnerships before the tournament begins benefit from lower rates, more authentic content, and deeper athlete relationships that extend beyond the tournament window. OpenSponsorship's white-glove managed service handles sourcing, contracting, content briefing, delivery, and ROI reporting end to end.
Members of the press — download the full release:
Download the Press Release (PDF)OpenSponsorship is the world's largest athlete marketing platform, connecting 25,000+ athletes and creators with brands across 160 sports and 120 countries. Launched in 2015, the company has facilitated over 9,000 accepted deals and 8,000+ successful brand-creator matches, giving it the largest proprietary dataset in athlete marketing. OpenSponsorship became profitable in 2024 and delivered 200% revenue growth in 2025. Ishveen Jolly, backed by investors Serena Williams and David Blitzer, is the Founder and CEO, winner of SBJ Game Changer 2025 and Forbes 30 Under 30. The 2026 State of Athlete and Influencer Marketing Report is available at opensponsorship.com.
Want to activate soccer creators before kickoff?
The best rates close when the tournament starts.
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June 11, 2026
1 post & 1 story with the Mike Greenberg promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Mike Greenberg make a live appearance at your next event
Brands can sponsor Mike Greenberg on OpenSponsorship by creating a free account, browsing Mike Greenberg's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
Mike Greenberg is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor Mike Greenberg starts at $10,000 for a social media post, $15,000 for a appearance and $90,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Mike Greenberg's audience includes 258K+ Instagram followers, interests including Home Life, Marriage & Family, Kids, Pets, Food & Drink, and more, based in New York, New York, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.