Soccer commands a global fanbase split across the US, UK, and Latin America, with posts running $600 to $5,400 and an average following of 304K. The roster spans active MLS pros and rising US players through globally recognized post-peak names like Luis Suarez and Steven Gerrard, who still carry eight-figure followings and are now more reachable to brands than at any point in their playing careers. Browse 1,552 soccer athletes and influencers open to brand partnerships on OpenSponsorship.
From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 25,000+ creator profiles.
1,378 athletes
Browse and filter soccer athletes on OpenSponsorship — audience, location, platform, and more.
Typical social post range
$620–$6,100 among creators in this list (from listed pricing).
Average audience size
About 343K followers on average across this list — use filters to go bigger or smaller.
Strongest platform
Instagram leads this category.
Top markets
United States, United Kingdom, Mexico.
7x average ROI
Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.
Post rates on OpenSponsorship's soccer roster run $600 to $5,400 on average, depending on the athlete's following and deliverables. The majority of the 1,552 profiles sit in the niche and local tiers, where pricing typically lands in the lower hundreds per post; the globally recognized names with millions of followers command the top end. Every profile lists its own rates so you can compare before reaching out.
Instagram is the dominant channel, with 1,295 of 1,552 soccer athletes active there; TikTok follows with 141 and YouTube with 51. Audience concentration sits in the US (894 athletes), UK (126), and Mexico (54), though individual athletes often carry significant following in Europe and Latin America beyond those headline figures. Activation timing follows the soccer calendar closely: MLS season, Champions League knockout rounds, and major tournament windows like Copa América and World Cup qualifying all drive heightened engagement.
Sportswear, footwear, energy drinks, and automotive brands are the established verticals, but soccer's Latin American and international audience profile also attracts financial services, telecom, and CPG brands targeting multicultural US households. Common formats are social posts, kit and gear integrations, behind-the-scenes training content, and matchday social series. Brands that time activations to major tournament windows, particularly Copa América, MLS playoffs, and Champions League knockout rounds, tend to see the strongest engagement spikes.
The US accounts for 894 of 1,552 soccer athletes on OpenSponsorship, with strong secondary pools in the UK (126) and Mexico (54). You can filter by country, state, or city to find talent whose audience actually lives in your target market. Soccer's Hispanic and Latin American audience reach, built through Mexican athletes and players whose followings index heavily into Spanish-speaking US markets, makes it one of the stronger categories for multicultural campaigns.
The average following is about 304K, but that figure is pulled up by several globally recognized names at the top of the roster. Most profiles sit in the niche and local tiers: 991 niche and 297 local, 1,288 of 1,552 athletes combined. A further 124 are regional, 56 national, and 84 carry international or global reach. The smaller-profile majority is often where brands find the best engagement per dollar, especially in local campaigns where geographic concentration matters more than raw size.
Create a profile, connect your social accounts, and set your rates. Brands searching the soccer category can find you directly and send partnership proposals, no agent required. A complete profile with current follower data, clear pricing, and a defined specialty draws more interest. Active pros, college players, MLS regulars, and soccer content creators are all represented here, so there's a place regardless of where you play.
Lukas MacNaughton
Eric Dier
Jules Lopez-Cascante
Matias Barraza
Joe Willis
Nicole Kozlova
Gianfranco DeCarne
Zakiya Bywaters
Maria Gironas
David Luiz
Fernando Lara
Christos Janmohamed