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NBA Sponsorship - Sponsor Basketball Athletes (page 132)

Basketball athletes are among the most culturally influential names in sports, shaping fashion, music, and social trends for a young, global fanbase. The category runs from NBA and WNBA pros to streetball legends and trick-shot trainers, and it carries the largest average following of any sport on OpenSponsorship. Browse 2,290+ basketball athletes open to brand partnerships on OpenSponsorship.

Top NBA/Basketball athletes ranked by followers
NameFollowersEngagement
Ethan Pickett profile photoEthan Pickett
2.5K141
Lana McCarthy profile photoLana McCarthy
2.5K361
Miguel Williams profile photoMiguel Williams
2.5K172
Cameron Noel profile photoCameron Noel
2.5K258
Miguel Williams profile photoMiguel Williams
2.5K57
Jenna Giacone profile photoJenna Giacone
2.5K205
Jose Melendez profile photoJose Melendez
2.5K55
Zoë McCrary profile photoZoë McCrary
2.5K98
Zoe McCrary profile photoZoe McCrary
2.5K144
Daylee Dunn profile photoDaylee Dunn
2.5K278
Ahmad Robinson profile photoAhmad Robinson
2.5K567
Kannan Harper profile photoKannan Harper
2.5K81

Why sponsor NBA/Basketball athletes on OpenSponsorship

From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 25,000+ creator profiles.

  • 2,153 athletes

    Browse and filter nba/basketball athletes on OpenSponsorship — audience, location, platform, and more.

  • Typical social post range

    $800–$8,200 among creators in this list (from listed pricing).

  • Average audience size

    About 302K followers on average across this list — use filters to go bigger or smaller.

  • Strongest platform

    Instagram leads this category.

  • Top markets

    United States, Canada, United Kingdom.

  • 7x average ROI

    Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.

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Connect with more NBA/Basketball athletes on OpenSponsorship

Sign up to message NBA/Basketball athlete

Frequently Asked Questions

Listed pricing for basketball athletes on OpenSponsorship typically runs from about $740 to $7,700 per social post. The range spans local hoopers and trainers up to global stars, so there is room for most budgets. Final rates depend on deliverables, usage rights, and exclusivity, and each profile shows its own pricing before you reach out.

Instagram is by far the leading channel here, followed by TikTok and YouTube. The audience is led by the United States, with Canada and the United Kingdom next, and it skews Millennial and Gen Z. The NBA and WNBA calendars drive spikes, but basketball culture stays active year round through fashion, training, and highlight content.

Footwear and apparel, sports nutrition, beverages, fashion, and fintech brands are the most common, reflecting how far basketball reaches beyond the court. Campaigns range from game-day posts and fit checks to training clips, product collaborations, and event appearances. Because so many players double as lifestyle creators, brands often book content that has nothing to do with a game.

Use the location filters to narrow by country, state, or city. The roster is concentrated in major United States metros, with Canada and the United Kingdom also well represented. Brands and agencies in over 40 countries use the platform to run both local and national campaigns.

The average following is about 304K, the highest of any sport on OpenSponsorship. Most athletes still sit in the niche and local tiers, with over 1,100 in the niche band and more than 600 in the local band, which is where engagement is strongest. At the very top, more than 40 clear the global tier, led by LeBron James at over 150M and Shaquille O'Neal at around 35M.

Create a profile, connect your social accounts, and set your own rates instead of sending cold sponsorship letters. Brands search and filter by audience, platform, and location, so a complete profile with clear pricing and recent content is what gets you noticed. Once a brand messages you, negotiation, deliverables, and contracts all happen on the platform.
NBA Sponsorship - Sponsor Basketball Athletes · Page 132 ·