
Self-Managed
The Tour of America’s Dairyland presented by KwikTrip launched in 2009 when several Milwaukee-area cycling enthusiasts, among them Billy Ochowicz and Tom Schuler, came together to start what was then a five-day road cycling race. They were united by the belief that everyone should have access to a world-class bicycle racing experience. Since then, the series has grown to 11 straight days in 11 different communities throughout Southeast Wisconsin, making it the largest competitive road cycling series in the nation. Each year we welcome nearly 1,000 male and female pro and amateur athletes from more than 40 U.S. states and 15 countries, with an average of 450 racing daily. Nearly 20 percent of those raced in the Masters (ages 40 and up) categories. ToAD has become one of the most popular race series internationally earning an outstanding reputation for participant, spectator and sponsor experiences. In the 2017 post-race survey, 98.5 percent of riders said they would recommend ToAD to a friend or a teammate and 97 percent said they plan to race ToAD again.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Tour of Americas Dairyland promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Brands can sponsor Tour of Americas Dairyland on OpenSponsorship by creating a free account, browsing Tour of Americas Dairyland's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this event.
Tour of Americas Dairyland is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this event.
According to OpenSponsorship, estimated pricing to sponsor Tour of Americas Dairyland starts at $600 for a social media post and $2,400 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Tour of Americas Dairyland's audience includes 5K+ Instagram followers, based in Milwaukee, Wisconsin, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.
October 6, 2026