Sponsor Todd Crandell
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About Todd Crandell — athlete
Why you should sponsor me for your next influencer campaign?
Todd Crandell, THE ORIGINAL SOBER TRIATHLETESM, License Professional Clinical Counselor LPCC-S) and Licensed Independent Chemical Dependency Counselor (LICDC-CS), has dedicated his personal and professional life to helping substance abusers re-channel their destructive behaviors into positive, life affirming action. By sharing personal stories about the perils of substance abuse, best practices in prevention and how to lead a holistic lifestyle, Crandell offers a positive alternative to those struggling to overcome a life of addiction. His 13-year struggle with drugs and alcohol nearly destroyed his life, devastating relationships with family and friends and shattering the promise of a professional hockey career. However, through his pursuit of extreme physical fitness and personal well-being, he found a productive outlet for his once-negative energies, transforming himself into a worldclass athlete and champion for sobriety. In his pursuit of recovery, he applied his energy to pursue the most grueling sport imaginable, the Ironman™ triathlon: A 2.4 mile swim, 112 mile bike, and 26.2 mile run. Crandell ran his first triathlon in 1999 and has never looked back. He has since completed over 90 IRONMAN® and Ultraman Todd Crandell has chronicled his powerful mental and physical journeys in his books From Addict to Ironman (2006), There’s is More than One Way to get to Cleveland (2013), and Choices and Consequences (2019). These lay the foundation of Crandell’s intensive out-patient group that focuses on the emotional issues and low self-esteem that leads to a choice to drug use or self-harm and how to attain and sustain sobriety through a balanced and holistic lifestyle. In addition, his story has been highlighted in the documentaries Addict (2003) and Running with Demons (2012) and award-winning Pure Euphoria (2020). A prolific and dynamic presenter, Crandell regularly speaks across the country to school districts, corrections facilities, drug treatment centers, community groups and other organizations. Leading with one simple message – “With Sobriety, Anything Is Possible” – Crandell’s mission is to prevent all forms of substance abuse by promoting a lifestyle of fitness and health. As someone who has been to the depths of despair, battled addiction, contemplated suicide, yet overcame and found the willpower to succeed, Crandell is able to form an intimate connection with his audience, inspiring and changing lives at every event. triathlons in 15 countries on six continents, but that isn’t his proudest accomplishment. In the process of rebuilding his life, Crandell realized traditional recovery programs weren’t always enough to help people refocus their addictive drives into positive actions that break the abuse cycle. Crandell’s experiences and inspirational efforts led to the formation of Racing for Recovery™ in 2001, a federally approved 501 c-3 non-profit organization dedicated to helping people from all walks prevent and overcome addiction. A multi-faceted empowerment group, Racing for Recovery offers weekly support group meetings that are available to everyone who has been affected by addiction, which includes both the individual who is suffering from the choices of using drugs and their friends and families, along with the public at large. The meetings provide an inviting, educational, supportive, encouraging and caring environment that each side of addiction benefits from. Racing for Recovery has been featured on CNN, ESPN, the New York Times and Runner’s World Magazine, and is known throughout the world.
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OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off
Press Release · New York, NY
The world's largest athlete marketing platform reports 277 million views from soccer creators in the last eight weeks, with 1,552 bookable soccer athletes ready for brand activation across 15+ countries. Clients including Walmart and USA Today are already activating ahead of kickoff.
OpenSponsorship, the world's largest athlete marketing platform backed by Serena Williams and David Blitzer, today released proprietary data showing the scale of the creator opportunity around the 2026 FIFA World Cup, which kicks off Thursday, June 11th in North America. With brands including Walmart and USA Today already activating soccer creator campaigns through the platform, OpenSponsorship is positioned as the go-to partner for brands looking to win the biggest sports marketing moment of the decade.
277M
soccer creator views, last 8 weeks
1,552
bookable soccer athletes, 15+ countries
276
viral posts over 100K views, just 86 athletes
The platform's soccer roster has generated 277 million views in the last eight weeks alone, with 276 viral posts clearing 100,000 views across just 86 athletes. OpenSponsorship has 1,552 publicly listed and bookable soccer athletes across 15+ countries, including 893 in the United States, alongside athletes from the UK, Mexico, Canada, Spain, Brazil, France, Nigeria, and more.
Brands that can't sign elite players can still reach their audienceWith 48 nations competing in the largest World Cup in history, brands face a common challenge: the biggest names are either off limits or out of budget. OpenSponsorship's data shows that mid-tier and creator talent routinely out-reaches their follower counts by 50 to 100x — giving brands access to the same passionate fan audiences at a fraction of the cost of global stars.
“The World Cup is the biggest commercial moment in sports marketing history, and the brands that win it will not be the ones who waited for the tournament to start. Our soccer athletes have already generated 277 million views in the last two months. The audience is engaged, the creators are ready, and the window to activate at the best rates closes when kickoff happens.” — Ishveen Jolly, Founder & CEO, OpenSponsorshipWalmart and USA Today: what World Cup activation actually delivers
OpenSponsorship's recent Walmart Soccer Saturday campaign demonstrates what's possible when brands activate the right soccer creators. The campaign — which featured AA9Skillz, Brittany Wilson, Matty Farias, Sean Garnier, and others — generated the following:
11.6M
total campaign views
4.5%
engagement — ~2x industry benchmark
USA Today is also activating soccer creator campaigns through OpenSponsorship ahead of the World Cup, leveraging the platform's roster of 1,552 bookable soccer athletes to reach highly engaged audiences across the US, Canada, and Mexico — the three host nations for the 2026 tournament.
“When creators genuinely love a sport and an event, it shows in the content. The Walmart campaign worked because the athletes were authentic soccer fans first and brand partners second. That authenticity is exactly what drives the kind of engagement numbers brands cannot get from traditional advertising.” — Ishveen Jolly, Founder & CEO, OpenSponsorshipThe World Cup activation window
OpenSponsorship's data shows a clear opportunity curve for World Cup brand activation. Athletes are available now at pre-tournament rates, with demand and pricing expected to rise sharply once the group stage begins June 11th.
- Kickoff — June 11: the group stage is the viral window, where trending athletes are still affordable before bidding wars begin.
- The Final — July 19, MetLife Stadium: the highest-profile moment for brands that have already built creator relationships.
Brands that lock in creator partnerships before the tournament begins benefit from lower rates, more authentic content, and deeper athlete relationships that extend beyond the tournament window. OpenSponsorship's white-glove managed service handles sourcing, contracting, content briefing, delivery, and ROI reporting end to end.
Members of the press — download the full release:
Download the Press Release (PDF)OpenSponsorship is the world's largest athlete marketing platform, connecting 25,000+ athletes and creators with brands across 160 sports and 120 countries. Launched in 2015, the company has facilitated over 9,000 accepted deals and 8,000+ successful brand-creator matches, giving it the largest proprietary dataset in athlete marketing. OpenSponsorship became profitable in 2024 and delivered 200% revenue growth in 2025. Ishveen Jolly, backed by investors Serena Williams and David Blitzer, is the Founder and CEO, winner of SBJ Game Changer 2025 and Forbes 30 Under 30. The 2026 State of Athlete and Influencer Marketing Report is available at opensponsorship.com.
Want to activate soccer creators before kickoff?
The best rates close when the tournament starts.
Book Now###
June 11, 2026
