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  1. Home
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  3. The Block

The Block profile image

Sponsor The Block

Athlete
American Football - Athletes First
Local
Reach
High
Response Rate

For brands

Want our team to run a deal with The Block, or find athletes like them?

Our Account Managers handle outreach, negotiation and delivery for brands on the platform.

About The Block — NFL american Football athlete

The Block, part of Athletes First, sits at the intersection of football culture, athlete representation, and premium sports storytelling. With strong NFL relevance, creator-friendly brand integrations, and a track record of highlighting major player deals and industry moments, this profile is built for sponsors looking to reach engaged football fans and sports business audiences.


Why you should sponsor me for your next influencer campaign?

 Athletes First is proud to bring back The Block, our premium hospitality and brand activation destination, for three days leading into Super Bowl LX. From February 5 to 7, 2026, we will host athletes and brand partners at the Saint Joseph’s Arts Society, a breathtaking 25,000 square foot renovated church and National Historic Landmark in San Francisco’s SOMA neighborhood. Our invite-only experience will serve as our NFL players’ home base for the week, featuring world-class hospitality, elevated brand activations, luxury gifting, and a slate of national live shows and personalities from the event’s media partner, AMP Sports.

Overview

👨Male

Athletes First

Pre-Packaged Projects

Frequently asked questions

Promote your brand and sponsor The Block today!

New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.

Fitness & PerformanceApparelFootballSports MarketingAthlete Representation

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the The Block promoting your product.

$4,000
Estimated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$36,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have The Block make a live appearance at your next event

$6,000
Estimated Price
Sign up to start an offer

Custom

Need help on a custom package for this athlete?

Login to request help

Frequently asked questions

Brands can sponsor The Block on OpenSponsorship by creating a free account, browsing The Block's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

The Block is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor The Block starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, The Block's audience includes 57K+ Instagram followers, interests including Fitness & Performance, Apparel, Football, Sports Marketing, Athlete Representation. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Influencer Marketing Benchmarks: How Many Viewers Click an Influencer's Link? (2026)

Every brand running an influencer campaign on a cost-per-acquisition target eventually asks the same question: how many people will click the link? It decides how many creators you need, and whether your CAC target is realistic before you spend a dollar.

October 29, 2026

How to Measure Influencer Marketing ROI: A 5-Step Framework

How to Measure Influencer Marketing ROI: A 5-Step Framework

 

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.

October 28, 2026

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

July 13, 2026

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Know before you go: Rock the Block 2026 featuring DJ Diesel (AKA Shaq) - Elon University

October 5, 2026

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Visa stablecoin settlement tops $20 billion annualized run rate, up more than 15x year over year - The Block

September 8, 2026

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The robots are here. One safely drove me around the block. - R Street Institute

August 31, 2026

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DJ Diesel (aka Shaquille O’Neal) to perform at Elon’s Rock the Block - Elon University

September 14, 2026

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Revolut says customer KYC, Bitcoin transaction data exposed after fake request from gov't domain - The Block

September 12, 2026

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SEC proposes framework allowing investment advisers, funds to self-custody crypto - The Block

October 1, 2026

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