
For brands
Our Account Managers handle outreach, negotiation and delivery for brands on the platform.
The Block, part of Athletes First, sits at the intersection of football culture, athlete representation, and premium sports storytelling. With strong NFL relevance, creator-friendly brand integrations, and a track record of highlighting major player deals and industry moments, this profile is built for sponsors looking to reach engaged football fans and sports business audiences.
Athletes First is proud to bring back The Block, our premium hospitality and brand activation destination, for three days leading into Super Bowl LX. From February 5 to 7, 2026, we will host athletes and brand partners at the Saint Joseph’s Arts Society, a breathtaking 25,000 square foot renovated church and National Historic Landmark in San Francisco’s SOMA neighborhood. Our invite-only experience will serve as our NFL players’ home base for the week, featuring world-class hospitality, elevated brand activations, luxury gifting, and a slate of national live shows and personalities from the event’s media partner, AMP Sports.
Athletes First
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the The Block promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have The Block make a live appearance at your next event
Brands can sponsor The Block on OpenSponsorship by creating a free account, browsing The Block's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.
The Block is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.
According to OpenSponsorship, estimated pricing to sponsor The Block starts at $4,000 for a social media post, $6,000 for a appearance and $36,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, The Block's audience includes 57K+ Instagram followers, interests including Fitness & Performance, Apparel, Football, Sports Marketing, Athlete Representation. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026