
Sponsor Lil Baby
About Lil Baby — musician
Lil Baby is a high-profile music creator with strong reach in hip-hop culture, luxury fashion, and lifestyle content. His audience responds to music drops, collaborations, and polished visuals, making him a strong fit for brands looking to tap into mainstream cultural influence with premium style appeal.
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Dominique Armani Jones (born December 3, 1994), known professionally as Lil Baby, is an American rapper, singer, and songwriter. He rose to prominence following the release of his 2017 mixtapes Harder than Hard and Too Hard — the former of which spawned his first ''Billboard'' Hot 100 entry with its lead single, "My Dawg." He signed with Quality Control Music, an imprint of Motown and Capitol Records to release his debut studio album Harder Than Ever (2018), which peaked at number three on the ''Billboard'' 200 and was supported by the Billboard Hot 100-top ten single "Yes Indeed" (with Drake). Later that year, he released the collaborative mixtape Drip Harder with fellow Georgia-based rapper Gunna, and his solo mixtape Street Gossip; the former spawned his second top-ten single "Drip Too Hard", while the latter peaked at number two on the Billboard 200.
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