Sponsor Kendrys Morales

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

If you're running marketing for a B2B company and you haven't seriously explored athlete, sports and influencer partnerships, you're not alone;  but you're leaving one of the most effective channels on the table.

Hispanic Heritage Month is a time to honor and celebrate the rich cultural contributions and achievements of Hispanic individuals and communities. At OpenSponsorship, we recognize the immense value of this celebration, not just in acknowledging the vibrant history and culture of Hispanic people but also in leveraging it to create meaningful connections between brands and their audiences. This month, we delve into the power of multicultural marketing and explore how partnering with Hispanic athletes can elevate your brand’s reach and resonance within the Hispanic community.