Why you should sponsor me for your next influencer campaign?
EVERYTHING EARNED — Growing up in a large, split family in New Hampshire, Kaleb Joseph came from humble
beginnings. Now, as a college basketball standout at Creighton University and mental health speaker + advocate, Kaleb is on
the verge of proving his worth at the professional level. As he reflects on his journey thus far, he knows that nothing’s been
given, everything earned.
KALEB JOSEPH | EVERYTHING EARNED is an original cinematic video produced by Athlete Nation. By working with Kaleb in
complete transparency of his life, the project will not only establish Kaleb’s journey from his beginnings with his family, his
high school career, and his drive for excellence, but will also capture his story as a collegiate athlete and how he plans to
continue making his family proud at the next level. While many may only see Kaleb’s success from afar, this project will focus
on his adversity, how he’s overcome it, and why it’s driven him to succeed. To close, capturing Kaleb’s message around
mental health and how he’s using his platform to speak, give back, and positively influence fans will be paramount to
completing the story.
Publishing timeline is dependent upon the development of this project. The series will need in-depth access in order to
achieve the transparency needed to present the audience with Kaleb’s story. As production is in process, focus and scope
may be adapted to fit the creative standards deemed credible by Athlete Nation. Production and post-production timelines
are all subject to discussion. The production plan will utilize cinematic techniques and editing styles in order to deliver high
entertainment value for the audience.
Featuring one cinematic video story created for online distribution, the story will be told by Kaleb Joseph and will feature
head Creighton basketball coach, Greg McDermott. By capturing two individual interviews, unique shots of Kaleb’s day-to-day
at various locations, as well as a speaking event + engaging fans, the story will not only introduce his story of adversity and
overcoming, but will tell how Kaleb plans to continue his story of success at the next level.
Targeting the college basketball community, we are guaranteeing a minimum of 80,000 online impressions.
