Sponsor Jennifer Casson

Jennifer Casson is a two-time Canadian Olympian and rower whose story blends elite performance, resilience, and modern brand appeal. Based in Tampa and active across sport, speaking, coaching, and startup life, she brings an authentic, high-trust audience fit for health, wellness, activewear, performance, and women’s lifestyle campaigns.

Why you should sponsor me for your next influencer campaign?

 Jennifer Casson is a two-time Olympic rower, five-time World Championship competitor, and the lightweight World Record holder for both the 2k and 6k ergometer tests. In 2022, she underwent double hip surgery and, through sheer determination and relentless recovery, returned to compete at the World Championships that same summer. Her journey is a testament to resilience, perseverance, and high-performance excellence—qualities that make her an inspiring figure both in and beyond sports. Beyond her athletic career, Jennifer is an entrepreneur and the co-founder of Daylilie, a company her and her co-founder launched after recognizing a gap in the market for athletic women seeking well-fitting, everyday bras outside of sport. With her deep understanding of the challenges faced by active women, she is leading a brand that prioritizes comfort, performance, and body-inclusive design. With a strong personal brand rooted in overcoming adversity, community impact, and sustainability advocacy, Jennifer has successfully partnered with brands like Burnbrae Farms, Island Gold, and Gruppo Nutrition to enhance visibility and consumer connection. She is a passionate advocate for gender equity in sports and human-centered leadership, leveraging her platform to inspire and empower the next generation. Sponsoring Jennifer offers brands a powerful, authentic connection to a highly engaged audience in the athletic, wellness, and sustainability spaces. Now transitioning into human-centered consulting alongside growing her company, she brings expertise in leadership, teamwork, and personal growth—offering brands a unique opportunity to align with an athlete and entrepreneur who embodies grit, integrity, and purpose-driven influence.