Sponsor JARED LYONS

Why you should sponsor me for your next influencer campaign?

Life for influencer Jared Lyons can appear like a balancing act, detailed within the posts on his Instagram feed. One moment he’s at the gym, another he’s trying a new healthy recipe, conducting business, partying within the New York City nightlife, wearing only the finest threads. It’s become his brand at 27 years old: Renaissance Man with a success story that starts in his teenage years and spans to his twenties as Jared is both a health/wellness guru and nightlife aficionado wrapped into one astute entrepreneur that’s taking the world by storm. Jared was born and raised in New York City, where the fast pace of life was practically his birthright. “I’ve always been pretty active,” he recalls. “I could never really sit still at any given point.” At 14, he was hitting the networking circuit hard, and by 15 he was already running his own nightclub in the back of the infamous Southampton Social Club, Nello’s. “We were booking talent, it was a crazy party every Friday and Saturday night for like three years,” Jared remembers. “I was walking out with thousands of dollars in cash in my pocket.” The New York Post profiled Jared as the anonymous underage nightclub master of the Hampton’s, though his name began buzzing within the nightlife scene. He met the owners of the TAO Group, and while in college studying Finance, Jared aligned with one of the TAO owners to form Bounce—an electronic traveling music festival that spanned both domestic and international campuses and stages for audiences in excess of 10,000 to 20,000. “That kind of got me into the music space at a very young age,” he says. After college, Jared began searching for his next step. “I went into finance, which lasted about two weeks and then I quit,” he adds with a laugh. He then jumped on board with a company that produces corporate events and brand activations, though it became clear that at the heart of it Jared was a true entrepreneur. He left and started his own brand activation and corporate events firm, with a focus on charities and non-profit organizations. All the while, he would post his journey on social media. Easy on the eyes and paired with a genuine spirit to match, Jared developed an organic following. “People started asking questions,” he says, and they would follow his lead. Maybe it was a new diet trend, a hot new club, a class at a local gym, or even a designer he was wearing. The move to influencer became seamless. “I had gotten to know a lot of people at a younger age, more than most people,” he admits, “which helped me to later navigate this influencer world. It always started with me doing it for the fun of it, and then I realized there’s money to be made.” Soon brands were reaching out to Jared, as he became the go-to influencer in various arenas, simply by being himself. Currently, Jared has two new ventures: there’s CATCHES, the London-developed app that serves as a platform where influencers can monetize their posts. “I have equity in the company, and I’m also the Director of Talent,” Jared explains. The other is Served Natural, a high-end meal delivery service in New York City and Los Angeles for the everyday person who wants good food brought right to them. “I’ve tried every meal delivery service and they’ve been crap,” Jared expresses. “The marketing was bad and so was the food. I thought there had to be a better way, so Served Natural is restaurant-quality meal preps geared more toward the average person and less toward the gym person counting macros every day.” From socialite to influencer, Jared Lyons keeps one goal in mind: balance. “I go out a lot,” he says. “I can go out 4-5 nights week with 3-4 hours of sleep a night, but I’m still at the gym the next morning. During the day, I keep myself healthy and at night I like to party. That’s how I strike that balance.” His followers watch from their phones, studying the moves of a person who knows how to keep himself together, inside and out. “I think I’m just very relatable,” he says. “My audience is people like me: they like to go out, but still look good and feel good.”