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Hoop Sciety is a basketball-first creator built for brands that want to reach real hoops fans with authentic, emotionally resonant storytelling. His content centers on NBA moments, player narratives, and the culture around the game, making him a strong fit for campaigns seeking high-engagement basketball audiences.
Hoopsciety is an Instagram page and newsletter that connects with a highly engaged audience of basketball fans, players, and coaches. I create motivational and emotionally impactful content centered around NBA culture, player stories, and basketball performance tips. Unlike many other basketball-related pages, my focus is on inspiring personal growth, mindset development, and creating a deeper connection with the sport beyond just stats and scores. What sets me apart is the emotional resonance of my content. Through videos, stories, and motivational posts, I not only highlight the achievements of basketball players but also dive into their struggles and personal journeys, making it relatable to my audience. This approach has cultivated a loyal community that consistently engages with my content—commenting, sharing, and interacting through DMs, creating an organic reach that continues to grow. With 50k followers and 25 million views in just two months, my audience is predominantly U.S.-based and between the ages of 18-34, making it ideal for brands targeting young, passionate basketball enthusiasts. I offer a unique opportunity for advertisers to connect with an audience that not only loves basketball but is deeply motivated by the stories and values that shape the game. Partnering with me gives your brand exposure to an engaged and growing community, and the chance to align with meaningful content that resonates on a personal level.
New to athlete partnerships? See how sports sponsorship works on OpenSponsorship.
1 post & 1 story with the Hoop Sciety promoting your product.
Long-term deal involving appearances, photoshoots, social media and more.
Have Hoop Sciety make a live appearance at your next event
Brands can sponsor Hoop Sciety on OpenSponsorship by creating a free account, browsing Hoop Sciety's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this content creator.
Hoop Sciety is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this content creator.
According to OpenSponsorship, estimated pricing to sponsor Hoop Sciety starts at $10,000 for a social media post, $15,000 for a appearance and $90,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.
According to OpenSponsorship, Hoop Sciety's audience includes 259K+ Instagram followers, interests including Health & Wellness, Fitness & Performance, Fashion, Shoes, Activewear, and more. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

How do you measure influencer marketing ROI when half the numbers social media gives you are vanity metrics? It is the question brands ask us most, and it came up again when I joined Massimo Marinelli on the Berkida Ventures Podcast. After more than ten years and thousands of brand deals with athletes and creators at OpenSponsorship, here is how we think about it, and the framework we use with our clients.
October 28, 2026