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Sponsor Craig Hocknull

Australia
Athlete

Self-Managed

Golf - PGA
Niche
Reach
High
Response Rate

About Craig Hocknull — PGA golf athlete

Craig Hocknull is a PGA-connected golf coach and creator based in Park City, Utah, with content centered on swing tips, tournament moments, and beautiful course visuals. He’s a strong fit for brands looking to reach golfers and sports-minded audiences through authentic, performance-focused content with an experienced, family-oriented voice.


Why you should sponsor me for your next influencer campaign?

 Craig Hocknull might be the most interesting man in the 2018 PGA Championship field Published on Tuesday, August 7, 2018 Craig Hocknull said that he never considered making PGA of America history by his journey through golf and life, but he has. The 43-year-old Hocknull, who will compete in this week’s 100th PGA Championship at Bellerive Country Club in St. Louis, continues to add to a multi-faceted professional career that mimics an Indiana Jones film – only with a golf theme. Hocknull is the PGA Director of Instruction at Saber Sports Trainer in Gilbert, Arizona, during nine months of the year, and spends his summer as PGA Director of Instruction at Glenwild Golf Club & Spa in Park City, Utah. By advancing through the Southwest PGA Section Championship, Hocknull went on to earn his first major championship berth, by finishing tied for 12th in June in the PGA Professional Championship. “I felt like I should have earned a trip to the PGA Championship years ago,” said Hocknull, “but things didn’t fall in place. Now, I feel that it is a great honor, and I’m ready.” He is the first PGA Club Professional in a PGA Championship who is a tri-national association member – the PGA of Canada, the PGA of Australia and the PGA of America. This week, he will be granted his request to have the Australian flag by his name in the Championship. “The goal wasn’t to necessarily be unique,” said Hocknull. “The goal was to give myself the best résumé for career advancement and give myself opportunities in three different countries, if needed.” LATEST NEWS: Tee times | How to watch | Vote for the greatest PGA Champ | Leaderboard The Canadian connection has worked well for Hocknull in meeting new students and members in Arizona; the Australian PGA membership enables Hocknull to play in various Australasian and European Tour events; and as he said, “keep up on the educational advancements of the PGA of America.” “They are all three different and all invaluable,” said Hocknull, who has been a member of each association for more than a decade. He also is a trick shot artist who has performed in six countries, and an inventor whose latest creation – the Saber Cat putter – was given USGA approval in June. Hocknull will have the club in his bag this week at Bellerive, having passed his personal “feel” test when he won last month’s Southwest PGA Match Play Championship. Hocknull is an Australian citizen, a resident alien carrying a Green Card since 2003. He was born in Mendi, in the remote highlands of Papua New Guinea to Scottish parents who had emigrated there a few years before his birth. At the time, New Guinea was a territory of Australia. The island achieved independence in 1975. >> For alerts, scoring and live streaming, download the free PGA Championship app While a prep in Queensland, Australia, Hocknull attended The Kooralbyn International School (TKIS). He is its first graduate to go to America and play professional golf. Among TKIS alumni are Cathy Freeman, a 2000 Olympic 400-meter track gold medalist; and 2015 PGA Champion Jason Day and 2013 Masters Champion Adam Scott. Hocknull spent some time in his youth in the Australian Outback living among the Aboriginals. “I’m an Outback kind of guy, and spent time in Darwin, the Northern Territory,” said Hocknull. “I had multi-cultural upbringing, and hopefully, it has helped in my golf to not to get too high or too low.” Perhaps that experience among the Aboriginals – indigenous Australians who have dealt with their own measure of discrimination over the centuries – toughened Hocknull. He accepted a golf scholarship from Jackson State University in Mississippi, and from 1993-97, was a white person competing at a Historically Black College and University. Things went well in the classroom, as Hocknull sped to a 4.0 grade point average his freshman year. He also carried the best stroke average among Division I schools. Ultimately, his collegiate career would include being a member of three Jackson State teams that won the PGA Minority Collegiate Championship. His junior year, Jackson State landed its first NCAA Regional berth. Jackson State University was then coached by Eddie Payton—Walter’s brother— and had fought for Division I respect. Hocknull described their rugged season schedule, winning Southwest Athletic Conference titles, and yet the Tigers didn’t get enough votes by the Golf Coaches Association for an NCAA Regional trip three of his four years at the school. “We felt like we deserved the votes,” says Hocknull. “We were left out my senior year, and my teammate, Tim O’Neal, got an invitation to go as an individual representative. Tim turned that down because he felt the entire team should have been invited.” Hocknull’s time on campus at Jackson State, where he lived in a duplex with other members of the golf team – was what he described as like “living in a bubble.” “Here I was, white and naïve and had to learn about why people treated people like they did,” says Hocknull. “I got threats and I had people coming up to me saying things that I didn’t understand. Most of the time I got a pass, because they found out I was from Australia. If they had known how Australians had treated black Australians, they would have been twice as mad. “I remember one guy came up to me and said, ‘You owe me 40 acres and a mule.’ I had to go research that to find it related to slavery and what the price of freedom meant.” >> Find the best of 2018 PGA Championship gear They don’t pass out medals for enduring a life-threatening series of incidents in college, and Hocknull lived through his share, including an attempted armed break-in to start his freshman Christmas break. Hocknull managed to slam the door back on two intruders, including one with a silver revolver. Yet the gunman managed to get off two rounds point blank, with one bullet zipped over Hocknull’s shoulder. Hocknull called his parents, who demanded that he leave school immediately. He resisted, considering that the plane tickets were too expensive, and that he had excellent grades and a solid position on the team. “It was very scary staying there for that winter break,” recalled Hocknull. “That was the neighborhood where we lived. There were other times where shots were fired near our apartment and one bullet came through the roof and ended up on the living room floor.” As Hocknull moved on his golf career, he earned PGA Membership in 2001. He gained Nationwide Tour status in 2011 and had to withdraw from the 2012 PGA Professional Championship. His attempt to become a tour professional didn’t work out, and he devoted his time to developing his niche as a PGA Professional. That niche has worked well, with Hocknull being named the 2014 Southwest PGA Teacher of the Year; the 2014 Section Player Development Professional of the Year; and was the 2013 Section Junior Player Development Professional of the Year and 2013 Section Player of the Year. In 2017, Hocknull’s Saber Golf Trainer was picked the “Best New Product” at the PGA Merchandise Show in Orlando. The next test for Hocknull is competing in his first major championship. He said that he has a taste of competing in front of large crowds. “I played in the 2017 Waste Management Open in Phoenix, where they have had more than 200,000 spectators on a Saturday,” he said. Hocknull isn’t alone is his special journey in golf and life. During his college career, he met his future wife, Laura, who worked in Jackson, Mississippi. They have three sons: Hugh, Gregor and J.C., who will caddie for his father this week. “I’m excited to test my skills at that level,” said Hocknull. “I’m excited to get to do it at the 100th PGA Championship.”

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Overview

🎂51
|
👨Male
📍Park CityUtahUnited States

PGA

Jackson State University

Australia

https://www.pgatour.com/players/player.35409.craig-hocknull.html

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Awards

  • Awards & Recognition: Teacher of the Year - Utah PGA - 2020 Teacher of the Year - Southwest PGA - 2014 Player Development Professional - Southwest PGA - 2014 Player of the year - Southwest PGA - 2013 Youth Player Development Award - Southwest PGA - 2013

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OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off

OpenSponsorship Releases World Cup Brand Activation Data as FIFA 2026 Kicks Off

Press Release · New York, NY

The world's largest athlete marketing platform reports 277 million views from soccer creators in the last eight weeks, with 1,552 bookable soccer athletes ready for brand activation across 15+ countries. Clients including Walmart and USA Today are already activating ahead of kickoff.

OpenSponsorship, the world's largest athlete marketing platform backed by Serena Williams and David Blitzer, today released proprietary data showing the scale of the creator opportunity around the 2026 FIFA World Cup, which kicks off Thursday, June 11th in North America. With brands including Walmart and USA Today already activating soccer creator campaigns through the platform, OpenSponsorship is positioned as the go-to partner for brands looking to win the biggest sports marketing moment of the decade.

277M
soccer creator views, last 8 weeks
1,552
bookable soccer athletes, 15+ countries
276
viral posts over 100K views, just 86 athletes

The platform's soccer roster has generated 277 million views in the last eight weeks alone, with 276 viral posts clearing 100,000 views across just 86 athletes. OpenSponsorship has 1,552 publicly listed and bookable soccer athletes across 15+ countries, including 893 in the United States, alongside athletes from the UK, Mexico, Canada, Spain, Brazil, France, Nigeria, and more.

Brands that can't sign elite players can still reach their audience

With 48 nations competing in the largest World Cup in history, brands face a common challenge: the biggest names are either off limits or out of budget. OpenSponsorship's data shows that mid-tier and creator talent routinely out-reaches their follower counts by 50 to 100x — giving brands access to the same passionate fan audiences at a fraction of the cost of global stars.

“The World Cup is the biggest commercial moment in sports marketing history, and the brands that win it will not be the ones who waited for the tournament to start. Our soccer athletes have already generated 277 million views in the last two months. The audience is engaged, the creators are ready, and the window to activate at the best rates closes when kickoff happens.” — Ishveen Jolly, Founder & CEO, OpenSponsorship
Walmart and USA Today: what World Cup activation actually delivers

OpenSponsorship's recent Walmart Soccer Saturday campaign demonstrates what's possible when brands activate the right soccer creators. The campaign — which featured AA9Skillz, Brittany Wilson, Matty Farias, Sean Garnier, and others — generated the following:

11.6M
total campaign views
4.5%
engagement — ~2x industry benchmark

USA Today is also activating soccer creator campaigns through OpenSponsorship ahead of the World Cup, leveraging the platform's roster of 1,552 bookable soccer athletes to reach highly engaged audiences across the US, Canada, and Mexico — the three host nations for the 2026 tournament.

“When creators genuinely love a sport and an event, it shows in the content. The Walmart campaign worked because the athletes were authentic soccer fans first and brand partners second. That authenticity is exactly what drives the kind of engagement numbers brands cannot get from traditional advertising.” — Ishveen Jolly, Founder & CEO, OpenSponsorship
The World Cup activation window

OpenSponsorship's data shows a clear opportunity curve for World Cup brand activation. Athletes are available now at pre-tournament rates, with demand and pricing expected to rise sharply once the group stage begins June 11th.

  • Kickoff — June 11: the group stage is the viral window, where trending athletes are still affordable before bidding wars begin.
  • The Final — July 19, MetLife Stadium: the highest-profile moment for brands that have already built creator relationships.

Brands that lock in creator partnerships before the tournament begins benefit from lower rates, more authentic content, and deeper athlete relationships that extend beyond the tournament window. OpenSponsorship's white-glove managed service handles sourcing, contracting, content briefing, delivery, and ROI reporting end to end.

Members of the press — download the full release:

Download the Press Release (PDF)
About OpenSponsorship

OpenSponsorship is the world's largest athlete marketing platform, connecting 25,000+ athletes and creators with brands across 160 sports and 120 countries. Launched in 2015, the company has facilitated over 9,000 accepted deals and 8,000+ successful brand-creator matches, giving it the largest proprietary dataset in athlete marketing. OpenSponsorship became profitable in 2024 and delivered 200% revenue growth in 2025. Ishveen Jolly, backed by investors Serena Williams and David Blitzer, is the Founder and CEO, winner of SBJ Game Changer 2025 and Forbes 30 Under 30. The 2026 State of Athlete and Influencer Marketing Report is available at opensponsorship.com.

Want to activate soccer creators before kickoff?

The best rates close when the tournament starts.

Book Now

###

June 11, 2026

Why Athlete Influencer Marketing Is B2B's Most Underleveraged Channel

Why Athlete Influencer Marketing Is B2B's Most Underleveraged Channel

If you're running marketing for a B2B company and you haven't seriously explored athlete, sports and influencer partnerships, you're not alone;  but you're leaving one of the most effective channels on the table.

April 8, 2026

Golf Influencer Marketing in 2026: A Data-Driven Case Study of Ping’s Creator Strategy

Golf Influencer Marketing in 2026: A Data-Driven Case Study of Ping’s Creator Strategy

In the competitive landscape of golf influencer marketing, simply having a large roster of creators is no longer enough. Performance in 2026 is measured by conversion and community trust rather than vanity metrics. We recently analyzed Ping Golf's 2025-2026 creator strategy to understand how they maintained a 22.50% share of voice with a remarkably lean content volume.

February 16, 2026

Home LifeMarriage & FamilyKidsFitness & PerformancePhotographyTravelGolf

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Craig Hocknull promoting your product.

$1,200
User Generated Price
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Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$6,000
User Generated Price
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Appearance Deal

Have Craig Hocknull make a live appearance at your next event

$1,800
Estimated Price
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Frequently asked questions

Brands can sponsor Craig Hocknull on OpenSponsorship by creating a free account, browsing Craig Hocknull's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Craig Hocknull is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Craig Hocknull starts at $1,200 for a social media post, $1,800 for a appearance and $6,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Craig Hocknull's audience includes 6K+ Instagram followers, interests including Home Life, Marriage & Family, Kids, Fitness & Performance, Photography, and more, based in Park City, Utah, United States. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

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