Self-Managed
The CBL is a professional development league playing under FIBA rules. Founded by retired NBA Player/Coach Butch Carter in Toronto, Canada in 2014
Brands can sponsor Canadian Basketball League (CBL) on OpenSponsorship by creating a free account, browsing Canadian Basketball League (CBL)'s profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this team.
Canadian Basketball League (CBL) is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this team.
According to OpenSponsorship, Canadian Basketball League (CBL) is active on the platform for brand partnerships. View social reach, content focus, and campaign options on this profile to evaluate fit for your brand.
Genisys Credit Union, headquartered in Auburn Hills, Michigan, has done something most brands never do with athlete sponsorship: it kept renewing. What started as a single partnership with Detroit Lions tight end Sam LaPorta has become a multi-year, two-athlete program that Genisys has renewed and expanded every season since 2024, adding Lions wide receiver Isaac TeSlaa in 2025 and renewing him again in 2026.
October 6, 2026
