Sponsor C.I.T. March Madness on CBS
NBA
Event
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Basketball
College Insider Tournament (CIT) is the largest Mid-Major college basketball tournament during March Madness on CBS Sports. More than 32 college teams compete over 3 weeks and 25 games for the CIT Championship. The games are broadcast on CBS Digital and CBS Sports reaches millions of views across TV and online. In partnership with NCAA, the CIT poses a great opportunity for a brand to take advantage of March Madness. College Insider Tournament (CIT), is seeking 3-year Title Sponsorship for a brand that desires nationwide exposure during March Madness. Title sponsor gets naming rights, premium ad inventory (digital, TV, onsite activation, and year-round inventory) and exposure during the 3-week tournament on CBS Sports.
1999
70,000
2,000,000
20,000
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